Share on LinkedIn0Share on Facebook0Google+0Pin on Pinterest0Tweet about this on Twitter

10 Great Tips for Getting Started with LinkedIn in 2012

by

The Social Media team at ICT Social Business spent the better part of 2012 concentrating on Social Search, Social Business and SoLoMo. But this week, we thought it would be a good idea to go back to our Social Media basics, more specifically LinkedIn. We all understand the importance of LinkedIn as a B2B social media marketing tool, and we understand that for a novice it can be quite overwhelming to get started on LinkedIn. Our Business Development Manager – Richard Holland, a relative social media and LinkedIn virgin, has created his own profile and listed a few tips which he thinks will help others like him to Get Started on LinkedIn. Here are the ten tips …. Don’t be afra

The Social Media team at ICT Social Business spent the better part of 2012 concentrating on Social Search, Social Business and SoLoMo. But this week, we thought it would be a good idea to go back to our Social Media basics, more specifically LinkedIn.

We all understand the importance of LinkedIn as a B2B social media marketing tool, and we understand that for a novice it can be quite overwhelming to get started on LinkedIn.

Our Business Development Manager – Richard Holland, a relative social media and LinkedIn virgin, has created his own profile and listed a few tips which he thinks will help others like him to Get Started on LinkedIn.

Here are the ten tips ….

  1. Don’t be afraid – it’s easy If I can be successful at this anyone can as I am not a technical person (I started with no knowledge or connections 3 years ago)
  2. Spend only 10 minutes on LinkedIn per day initially, to get familiar & play around with it
  3. Complete your profile over the first month, remember baby steps, do it in small chunks.
  4. Once your profile is complete, add 1 connection per day for the next 100 days.
  5. Connect with all existing and older networking colleagues, that you have a relationship with.
  6. Connect with customers & colleagues existing and lapsed, sometimes the lapsed ones can turn out to be gold, for both parties.
  7. Each time you connect with your 1 person per day, look in their connections and see who you can connect with or that you already know. It will blow you away who knows who and that’s why it’s so easy to reach 100 connections of people you actually know.Note: some people have 100’s of connections but this is a very worthwhile discipline to do every time you connect. Also by now you may be spending 15 – 20 minutes on LinkedIn every day.
  8. Join your industry groups and also complimentary ones also as this will give you all the information you need to know, and more importantly, you can then share the BEST information from your industry with your connections in other industries, on top of your own industry knowledge. By now you may be spending 20 – 30 minutes on linkedin every day.
  9. Check who is looking at your profile on the right hand side of your profile page. These are excellent  opportunities to connect and better still do business. Remember they are looking at you for a reason.
  10. Golden Rule – When posting on LinkedIn, either on your profile which will appear under your picture, or in groups you have joined, give 9 times out of 10 but only ask once. Giving can still be a free service, or even well constructed short newsletter on your subject topic, as well as free information and tips about your area of expertise that potential customers & clients can use.

Kudos to Richard for drafting this list and taking us back our social media basics. We hope that these tips help you get started and helps you enjoy your LinkedIn journey. It can be both surprising and rewarding. But don’t just take our word for it, ask Richard via LinkedIn.

About Richard Holland

Business Development Manager | Social Media Newbie | Rugby Fan

Richard is a well known personality in the Sydney area amongst many businesses and popular Networking groups such as BNI. Sydney Hills Business Chamber, Hawkesbury Business Connection and local sporting clubs like the Norwest “Bulls” Junior Rugby Union Club.

Richard has had over 18 years experience in providing print solutions, Richard is a pro at marketing print solutions and he will bring his vast knowledge in offline promotion to now compliment online promotion. With aspects of print media in itself going digital, it seems natural that Richard should transition into interactive and digital media solutions with ICT Internet Presence and ICT Social Business.