How Businesses are using Social Media

26/08/2010 by Logan Nathan

With businesses hopping on the bandwagon, it’s no more a question of, “whether” but “when” a business should get serious about implementing a Social Media Strategy.  Interestingly businesses use different Social Media Platforms to meet their own marketing objectives. So, what exactly are businesses doing with this new-found marketing tool and how exactly are they using it to their advantage? It’s no surprise that Australian businesses are quickly beginning to use Social Media for marketing their business. Why wouldn’t they?, when Australia ranks among the top in the world for internet usage with users spending around eight hours per month on an average on various Social Med

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Flickr – Social Networking through Photo Sharing

18/08/2010 by Logan Nathan

Flickr is a web site that offers photo sharing and a host of related services for users of any level – beginners to professionals. More than just being a web site, Flickr is a community – one with a very strong and active user base and one of the fastest-growing photo sharing sites on the web. Clearly, Flickr provides an excellent opportunity for the smart, creative small business owner. . . .

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Youtube – The live face of your Business

10/08/2010 by Logan Nathan

While YouTube is used by a large number of individuals to post interesting & entertaining videos, astute marketers are using it to present the human face of their business and grow their sales. Using YouTube for business is not about creating a profile and uploading a bunch of commercials. There’s a lot more to using as a social media marketing tool. . . .

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LinkedIn – The Online Networking Platform for Professionals

09/08/2010 by Logan Nathan

What began as a Facebook for business professionals has gained ground as a Social Networking Mecca for business professionals. With over 50 million members, LinkedIn provides an opportunity to network with professionals that you never knew existed. This could lead to leads that can be converted to customers. Alternatively one could find joint venture partners or even advisors to help grow a business. . . .

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Facebook – Using it to your advantage in business

03/08/2010 by Logan Nathan

If you are already popular on Facebook your task in influencing & persuading people to become your fan is a lot easier than if you were to start out afresh. The simplest and most common form of communication on Facebook is through messages. Messages can be one-on-one or one-to-many. . . .

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