Brand Integrity – How to Build It with Twitter

05/10/2010 by Logan Nathan

One of the biggest breakthroughs that Social Media has achieved is the “humanizing” of companies. It has brought executives down from their ivory towers to the shop floor, making them available to interact with customers irrespective of their geographic location. Twitter, the micro blogging platform has spearheaded this trend, allowing prospects and clients to share their views about products and services in real time through short messages of140 characters. Practicing the art of generosity In most cases users follow many more Twitter members than there are following them. This is one of the reasons why it’s important to be generous in following others in a particular niche. Using

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