Social Media Strategy – How does YOUR S.H.I.T measure up?

13/05/2011 by Logan Nathan

While businesses are using social media platforms to interact with prospects, suppliers and customers, the question that’s frequently being asked is, how does one measure the return on investment (ROI) from the social media investment? While social media measurement is still in its infancy, and the tools are being developed, there are some techniques that can be used to measure the effectiveness of a social media campaign using Strategically Helpful Informational Tactics (or for short S.H.I.T) Using a Strategy That Impacts on Revenue and Savings One of the strategic methods for social media measurement is the direct method, which measures the simple impact of a social media camp

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