The Tips and Traps of using Social Media tools for your Business

18/07/2011 by Logan Nathan

As the title suggests, this article is a compilation of some of the common – tips, that will ensure the success of using social media for the business and traps that will enable you to make sure you leverage the positive aspects of social media. You are probably wondering how you can benefit from yet another one of these articles when you can download thousands off the internet within seconds. I have compiled this article after working with companies on their social media strategies for more than 2 1/2 years and after falling to the very same traps that I am about to describe to you. In the early days, when I first started with social media, I would have benefitted from tips that will hel

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Hospitality Industry – Servicing your customer through 7 Twitter Secrets

12/07/2011 by Logan Nathan

For those of you who have not heard of Twitter – it is a micro blogging communication platform that has redefined the way the world communicates, shares information and advertises. Twitter is an online communication tool that allows you to post updates that are less than 140 characters that can be viewed by everyone or a restricted group, depending on your settings. If you refer the dictionary for the meaning of the word Twitter, you would find – “a short burst of inconsequential information”. Fig 1 Top Tweeting Nations, Source| With more than 200 million users worldwide and 140 million tweets per day (i.e. ONE BILLION TWEETS PER WEEK!), this platform

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