How can the Sri Lankan Tourism Industry take advantage of Social Media

24/10/2011 by Logan Nathan

700 billion, 30 billion, 200 million -These are some of the staggering numbers being associated with the amount of minutes users spend  interacting, uploading and socialising on popular social media channels such as Facebook, Fickr and Youtube. The results suggest that the number is increasing at an almost astounding rate. To put these numbers into perspective – according to Social2B, 700 billion is the number of minutes people spend on Facebook every month. 35 billion is the amount of content shared on Facebook every month! 200 million is the number of Twitter users worldwide. How many of these videos, links and posts are about Sri Lanka, our hotels and our locations? Not nearly enough

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Choosing your Social Media Consultant for Education, Strategy and Management

21/10/2011 by Logan Nathan

It is not a question of whether businesses need to use social media but a question of how well we use it. But, businesses are overwhelmed, under pressure or confused and need to get experts to advise them on how to handle social media and the platforms. Businesses now know that they need to be getting social in order to drive traffic to their websites and generate Return on Investment (ROI). However, the challenge that businesses face is the lack of expertise in social media and the fact that it can sometimes be time consuming. For those of you who are newbies, social media is a vehicle for communicating socially. But while traditional media is one-way, social media is two-way. You have t

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Six A.C.T.I.O.N Steps to attaining Social Media Nirvana – A newbie’s guide

06/10/2011 by Logan Nathan

In an era before social media, in the not too distant past, people used to watch television, not all our friends and half the world knew what we were upto and kids attended class and tried to pay attention. Once social media entered our lives, wives are updated of their husbands’ whereabouts over Foursquare, couples break-up over Twitter, parties are announced over Facebook and home videos are posted on YouTube. Today, social media has infiltrated our lives to such an extent that over 300 million people sign in and updated their Facebook profiles daily!  The harsh reality of social media is that if you are a business, you cannot afford to ignore this new media powerhouse. If you want t

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