How Pinterest Changed Social Media Marketing in 2012

17/12/2012 by Logan Nathan

The name Pinterest first started making rounds in May 2011. But it wasn’t until the latter part of 2011 and early 2012, that it really started making headlines. Today, Pinterest is the hottest social media platform in town. Initially pegged as a social media site for bored housewives and women, the platform has now become one of the top referral marketing sites for businesses. Source: – http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/ As shown in the diagram above, Pinterest is the 3rd most popular social media platform at the moment. The reason for its popularity is because of its ability to combine visual information with commerci

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The Major Changes to Social Media Platforms LinkedIn and Google Plus in 2012

10/12/2012 by Logan Nathan

Last week we looked at the changes that were rolled out by the big two social media platforms – Facebook and Twitter. This week let’s look at what 2012 had in store for LinkedIn and Google Plus users.   LinkedIn Changes in 2012 Early 2012, the LinkedIn-Twitter partnership came to an end. Auto feeds from Twitter into a LinkedIn status update were stopped. LinkedIn Company pages went through a major revamp throughout the year. The look and feel of LinkedIn Company Pages went have changes dramatically. The company page now includes a large cover page with tabs to enter specific information. The whole theme is much more visual than ever before. Companies can now send st

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The Major Changes to Social Media Platforms Facebook and Twitter in 2012

03/12/2012 by Logan Nathan

The year 2012 has been one of major milestones for social media platforms – Facebook and Twitter. Facebook reached the 1 billion user mark and Twitter reached the 500 million users milestone. Furthermore, Facebook also went public and acquired Instagram. So let’s take a look at the some of the key changes in Facebook and Twitter this year. The Major Changes to Facebook in 2012 After the timeline announcement in 2011, Facebook timeline was rolled out to all accounts with a mandatory upgrade. Facebook Chat becomes even more user friendly with icons and links to friends accounts from within the chat window. Over the course of the year, Facebook also launched a desktop chat app

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The Biggest Trendsetters in 2012 – Social Local Mobile (SoLoMo)

26/11/2012 by Logan Nathan

Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as the year social media matured. Admittedly it has grown at an alarming rate since social media officially become a “baby” in 2004. So what are some of the most influential changes in 2012?   Social Media Platforms & Smart Phones Smart phones and tablets/iPad became a serious contender for any business and presented an opportunity for all marketers. This year, if smart mobile sales are any indication, mobile is here to stay! Even Facebook acknowledged that mobile offers the biggest opportunity and threat to its business. But Facebook countered tha

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Facebook Tests Ranked Comments for Company Brand Pages

18/11/2012 by Logan Nathan

It’s been a while since Facebook rolled out any major changes to its users. With all the publicity that Facebook has been getting over its promoted posts and news feed, the social media platform is currently testing – Ranked Comments for Brand Pages. Ranked comments are Facebook’s way of promoting the comment that has the most engagement with the users. It will no longer matter who commented first on a brand’s post, but whose comment has had the most number of likes! The comment with the most number of likes will be ranked higher than the one the others. Source: – http://marketingland.com/ranked-comments-allows-the-commenting-cream-to-rise-to-the-top-26549 There has bee

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Are you losing business without a mobile friendly website presence?

12/11/2012 by Logan Nathan

Recent years have seen much hype surrounding social media and how companies can benefit from it. Today, social media has become a business norm and the focus has shifted towards mobile. With the world moving towards Social, Local and Mobile (SoLoMo) media, it has become imperative for businesses to make the shift towards mobile. It is no longer adequate to have a mobile friendly website; you need to supplement it with tablet versions of your websites as well, in order to attract more customers. The digital shopper is used to a customer centric business model and not a product centric one. This means deep levels of customisation based on the customer’s location, browsing habits and socia

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The Top Four Google Algorithm Changes that Affect your website SEO

05/11/2012 by Logan Nathan

2012 saw some major changes in the Google search algorithm. This is all part of Google’s effort to ensure top quality websites rank high on the search. Chances are, your website too may have been affected, giving rise to the question: What are the changes that affect your website’s performance on search engines? Organic Traffic- coming from unpaid listing on search engines Step one is to determine if your website has been affected by these changes. Check your Google analytics reports and compare them with previous reports to identify if there are any significant organic traffic changes. You need to pay attention to the organic traffic generated, as this is the stream that the Google

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How is your website SEO impacted by Google recent changes?

29/10/2012 by Logan Nathan

They say change is the only constant in this world and that is certainly true of all things technology related. Google has rolled out yet another update/addition to its search engine algorithm. In early October, Google launched an EMD (Exact Match Domain) Update. Before we look into the potential impact of this, let’s try to get an understanding on EMD. Exact Match Domain as the name suggests are domain names that exactly match the keywords a business/company is competing for. If for example, you are an internet marketing company then the exact match domain would be InternetMarketing.com. This is a loophole in the Google algorithm that has been exploited by smart SEO practitioners. The

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Back to Twitter Basics – A Refresher

21/10/2012 by Logan Nathan

Looks like September and October are months of change for leading social media platforms. A few weeks back Twitter announced some heavy duty changes to its profile.   Together with this Facebook style cover image, Twitter also introduced a brand new iPad app. With all these changes taking place, we thought it’s a good time to revisit the basics of Twitter and why it is one of the top three must have social media platforms for any business. The Network Studies say that Twitter now has over half a billion users and over 140 million active users. If you are looking for word of mouth marketing, this is as good as it gets. Your current customers, future customers are already on Twitter

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LinkedIn Launches New Company Pages

15/10/2012 by Logan Nathan

When it comes to social media and B2B relationships, LinkedIn is the first platform that comes to mind. Maintaining a company page on LinkedIn is so common that we don’t even question why we need it anymore. LinkedIn recently announced the launch of new company pages and rolled it out to the public over the course of last week. Let’s take a look at the changes. The major change that LinkedIn has done is at design level, not at feature level. Similar to Facebook, Google+ and Twitter, LinkedIn now allows you to add a cover image for your company page. You can use this customisation to show off the more business and operations side of your company. Norwest Business Portal is a gre

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