Tricks to creating a successful YouTube Campaign

22/03/2012 by Logan Nathan

Founded in 2005, over the period of 7 years YouTube has become the world’s second largest search engine – after Google. You Tube is primarily a web based video streaming and sharing website where users can share, view, upload and comment on online videos. . . .

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How is Facebook Timeline impacting current brand pages

14/03/2012 by Logan Nathan

In September of 2011, the world’s largest social media network unveiled Facebook Timeline; it was met with a flurry of excitement and criticism. But after much pomp and fanfare, Facebook Timeline was rolled out to fans in beginning of 2012. Today, the timeline debate is for brands. As of end of February 2012, Facebook Timeline has been made available for brand pages. As a marketer, you are probably wondering what this means for your brand? . . .

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Tips to become a successful Twitterer

08/03/2012 by Logan Nathan

Having started off my career as a social media marketing assistant a few months back, after many internal training sessions I have settled into my role and am now confidently using Twitter for business marketing. I now manage a multitude of clients from varying industries for the Australian market. Prior to this career opportunity, although I was a regular user of Twitter and Facebook, I had in no shape or form used these social networks for business marketing. Today, however I can safely say that I am reasonably “qualified” to publish my own set of tips on how to successfully use Twitter for Business. . . .

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