How has Social Media changed Corporate Marketing?

30/06/2012 by Logan Nathan

Over the past few weeks, we have looked at the importance of social media for business, the role of social media in business intelligence and the state of social business. Now, lets take a look at how social media has affected business marketing. One of the biggest changes brought about by social media is that marketing & PR is no longer one way. Customers don’t have to listen to the message anymore, they can respond, criticise, participant. In one word, customers can ENGAGE. Its no longer communications, its conversation, as such social media has changed the way marketers interact with their customers.  The control has shifted from the companies to the consumers. The custom

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Does Social Business really Matter?

27/06/2012 by Logan Nathan

No one disputes the business uses of social media, social networking and social software. But is social media and social networking transforming business like it has done with society and communities? As more and more business adopt social networking, the word social enterprise began to take form, with companies like IBM spearheading social business and its adoption. So what is a social business? . . .

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The Role of Social Media in Business Intelligence

24/06/2012 by Logan Nathan

Traditionally, companies would gather information and feedback from customers through suggestions boxes, feedback forms and periodic surveys via websites or through a particular focus group. This kind of intelligence gathering was often not 100% accurate and did not convey the true reality of the market and the business climate . . .

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What do CEO’s think of Social Media?

17/06/2012 by Logan Nathan

Sixty Four countries, 1709 CEOs from 18 industries – the findings from these have been compiled into IBM’s 2012 CEO report. Among the diverse range of topics covered social media is one of them, and it gives us expert insights into what today’s CEO think of social media and how are they using it to engage. . . .

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What is the State of Social Business Adoption in Australia for 2012?

10/06/2012 by Logan Nathan

Social Business has been a buzz world for the past few years among companies globally. So what is social business? Social business in a nutshell, can be defined as the way in which a company functions and generates value for stakeholders, suppliers, customers, employees and partners. . . .

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Why is Social Media Important for your overall Google SEO Strategy?

04/06/2012 by Logan Nathan

Have your search engine rankings taken a beating of late? Have you noticed a decrease or increase in your rank based on keywords, domain and target audience? You probably didn’t realise that Google has updated its search algorithm with 50 major changes – Google Panda 3.4. . . .

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