Are you Ready for the SoLoMo Shopper?

23/09/2012 by Logan Nathan

A trend is emerging in the globe – more and more people are using their smartphones to do their shopping. They are hyper-connected, always on the go and can probably tell you more about your product than your marketing staff. Is your business ready for them? With social media having taken over our lives, consumers are now using it to find the latest deals, coupons and are buying them via their smartphones. This means, your conventional store-front traffic is going to take a beating. Consumers are no longer interested in walking into a store and spending hours browsing and buying. Instead, they have taken the browsing and buying online. So if you don’t have an online store or a custome

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Smartphone Usage in Australia – How does it affect your business?

17/09/2012 by Logan Nathan

Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth, affecting the entire business arena. This coupled with the phenomenal growth of social media, has changed the very foundations of business transactions. If you are a business owner, you need to be mindful of the technological changes that are sweeping the globe, and adapt accordingly. If not, you will be left behind, as your customers start looking for alternative options. According to data published by Google, in Australia, Smartphone penetration stands at 52%; higher than both the USA and UK. Source: http://www.thinkwithgoogle.com/mobileplanet/en/ As d

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The Importance of Social Media Branding for your Business

09/09/2012 by Logan Nathan

Although organisations understand the importance of branding and brand value, today branding related concepts have become more relevant than ever before! A strong brand can increase customer engagement via social media channels and generate leads for your business. Before social media, branding started outside your company, but today it starts with your employees and internal collaborations. A few years ago, companies needed to hire celebrities or sports personalities as brand ambassadors. Now, it’s much more personalised, your employees and even customers have become your brand’s best evangelists. This turnaround was fuelled by social media and the concept of social business. &nb

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Why Pinterest is becoming a key social media platform for businesses

03/09/2012 by Logan Nathan

Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest? Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care? Figure 1 : – Traffic growth for Pinterest in the past 12 months, http://econsultancy.com/lk/blog/10598-10-interesting-digital-marketing-stats-we-ve-seen-this-week-12   While it

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