How is your website SEO impacted by Google recent changes?

29/10/2012 by Logan Nathan

They say change is the only constant in this world and that is certainly true of all things technology related. Google has rolled out yet another update/addition to its search engine algorithm. In early October, Google launched an EMD (Exact Match Domain) Update. Before we look into the potential impact of this, let’s try to get an understanding on EMD. Exact Match Domain as the name suggests are domain names that exactly match the keywords a business/company is competing for. If for example, you are an internet marketing company then the exact match domain would be InternetMarketing.com. This is a loophole in the Google algorithm that has been exploited by smart SEO practitioners. The

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Back to Twitter Basics – A Refresher

21/10/2012 by Logan Nathan

Looks like September and October are months of change for leading social media platforms. A few weeks back Twitter announced some heavy duty changes to its profile.   Together with this Facebook style cover image, Twitter also introduced a brand new iPad app. With all these changes taking place, we thought it’s a good time to revisit the basics of Twitter and why it is one of the top three must have social media platforms for any business. The Network Studies say that Twitter now has over half a billion users and over 140 million active users. If you are looking for word of mouth marketing, this is as good as it gets. Your current customers, future customers are already on Twitter

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LinkedIn Launches New Company Pages

15/10/2012 by Logan Nathan

When it comes to social media and B2B relationships, LinkedIn is the first platform that comes to mind. Maintaining a company page on LinkedIn is so common that we don’t even question why we need it anymore. LinkedIn recently announced the launch of new company pages and rolled it out to the public over the course of last week. Let’s take a look at the changes. The major change that LinkedIn has done is at design level, not at feature level. Similar to Facebook, Google+ and Twitter, LinkedIn now allows you to add a cover image for your company page. You can use this customisation to show off the more business and operations side of your company. Norwest Business Portal is a gre

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Open Table – Foursquare partnership – A step in the SoLoMo Direction

08/10/2012 by Logan Nathan

SoLoMo was a buzz word and year ago, but today it’s an undeniable business opportunity. There are plenty of location based apps that allow you to locate the nearest store, to call a delivery service and get deals. Thanks to Foursquare, we can “check-in” our location and let our friends and connections know we are. The more you check in the more deals you can unlock, based on your location. Well, life just got sweeter. Foursquare has partnered with Open Table, to offer you with an in-app reservation. This means – you can make a reservation, without leaving Foursquare. Source : – http://techcrunch.com/2012/09/28/foursquare-partners-with-opentable-to-make-reservations-simple/

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How are companies using social media for engagement?

02/10/2012 by Logan Nathan

Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how effectively are they utilising social media platforms for customer and brand engagement? Source: http://www.socialmediamodels.net/social-media-adoption-models-category/social-engagement-journey/   Spredfast recently released a report on the Social Media Engagement Index: A Benchmark Report on the State of Corporate Social Programs. This report gives us insight into how companies are engaging with social media platforms. The following are the brief findings of the report. Most brands that were surveyed are taking a centralised approach to all things social.

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