The Biggest Trendsetters in 2012 – Social Local Mobile (SoLoMo)

26/11/2012 by Logan Nathan

Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as the year social media matured. Admittedly it has grown at an alarming rate since social media officially become a “baby” in 2004. So what are some of the most influential changes in 2012?   Social Media Platforms & Smart Phones Smart phones and tablets/iPad became a serious contender for any business and presented an opportunity for all marketers. This year, if smart mobile sales are any indication, mobile is here to stay! Even Facebook acknowledged that mobile offers the biggest opportunity and threat to its business. But Facebook countered tha

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Facebook Tests Ranked Comments for Company Brand Pages

18/11/2012 by Logan Nathan

It’s been a while since Facebook rolled out any major changes to its users. With all the publicity that Facebook has been getting over its promoted posts and news feed, the social media platform is currently testing – Ranked Comments for Brand Pages. Ranked comments are Facebook’s way of promoting the comment that has the most engagement with the users. It will no longer matter who commented first on a brand’s post, but whose comment has had the most number of likes! The comment with the most number of likes will be ranked higher than the one the others. Source: – http://marketingland.com/ranked-comments-allows-the-commenting-cream-to-rise-to-the-top-26549 There has bee

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Are you losing business without a mobile friendly website presence?

12/11/2012 by Logan Nathan

Recent years have seen much hype surrounding social media and how companies can benefit from it. Today, social media has become a business norm and the focus has shifted towards mobile. With the world moving towards Social, Local and Mobile (SoLoMo) media, it has become imperative for businesses to make the shift towards mobile. It is no longer adequate to have a mobile friendly website; you need to supplement it with tablet versions of your websites as well, in order to attract more customers. The digital shopper is used to a customer centric business model and not a product centric one. This means deep levels of customisation based on the customer’s location, browsing habits and socia

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The Top Four Google Algorithm Changes that Affect your website SEO

05/11/2012 by Logan Nathan

2012 saw some major changes in the Google search algorithm. This is all part of Google’s effort to ensure top quality websites rank high on the search. Chances are, your website too may have been affected, giving rise to the question: What are the changes that affect your website’s performance on search engines? Organic Traffic- coming from unpaid listing on search engines Step one is to determine if your website has been affected by these changes. Check your Google analytics reports and compare them with previous reports to identify if there are any significant organic traffic changes. You need to pay attention to the organic traffic generated, as this is the stream that the Google

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