Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

Why businesses must have a Social Media HR Policy?

Are you using key Social Media platforms such as Facebook, Twitter and Google Plus to promote your business? Do your staff understand their responsibilities on how to use Social media for your business? Do you have a well defined Social Media Strategy in place which is already communicated to your staff? If the answer is NO then read on…..

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The New Changes to Google+ Social Media Platform

The changes that are being to social media sites are a regular occurrence that we tend to not have the time to keep with all of the changes.
However, when the social media site of the No 1 search engine in the world makes changes, we sit up and take notice. I have compiled a list of the major changes that Google+ has made.

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How can Social Media be utilised by Hotels?

Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel’s PR policy. It’s not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings.

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Is your website SoLoMo ready?

Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development.

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The Role of Social Media in the Real Estate Industry

At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different.

Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end.

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Tricks to creating a successful YouTube Campaign

Founded in 2005, over the period of 7 years YouTube has become the world’s second largest search engine – after Google.
You Tube is primarily a web based video streaming and sharing website where users can share, view, upload and comment on online videos.

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How is Facebook Timeline impacting current brand pages

In September of 2011, the world’s largest social media network unveiled Facebook Timeline; it was met with a flurry of excitement and criticism. But after much pomp and fanfare, Facebook Timeline was rolled out to fans in beginning of 2012.
Today, the timeline debate is for brands. As of end of February 2012, Facebook Timeline has been made available for brand pages. As a marketer, you are probably wondering what this means for your brand?

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