The Importance of Mobile Websites for Business

25/02/2013 by Logan Nathan

The Importance of Mobile Websites for Business Did you know that over 70% consumers expect businesses to have a mobile-friendly website? In an era where mobile devices are fast replacing PCs and laptops for a variety of tasks, not having a mobile-friendly website is equivalent to committing business suicide. Consumers continue to do more on their mobile devices, including shopping (looking for bargains, comparing prices etc.), product research (product related feedback on forums and social media channels) and even making reservation for travel and dining out. Let’s find out a bit more about why mobilising your website is essential.  The Statistics – Tip of the Iceberg The A

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LinkedIn in Australia – An Infographic

11/02/2013 by Logan Nathan

Click below image for the full infographic.     Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium. With LinkedIn set to pass 4 million members in the very near future, Australia accounts for 2% of the platform’s global membership.  Given Australia’s relatively small population, this figure is significant considering it represents 35% of the workforce. With approximately one out of three employees present o

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