Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated)

26/06/2013 by Logan Nathan

Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated) In the first part of this series I explained how you need to structure your LinkedIn profile so you achieve an ALL STAR level. If you haven’t yet done so I would recommend studying Leveraging LinkedIn as a precursor to engaging on LinkedIn. In this second part of the Pain, Prescription and Pills Series, I will do a health check on to diagnose the shortcomings of engagement practices that cause pain for most users when engaging on LinkedIn. The Prescription and Pills series will help you power your LinkedIn engagement levels to new heights, so you reach your personal and

Read More 0comments

Mobile Apps and Their Importance to SMEs in Australia

17/06/2013 by Logan Nathan

Mobile Apps and Their Importance to SMEs in Australia In this week’s edition of our newsletter we will be talking about the impact mobile apps can have towards providing a boost to your small business in Australia. Mobile apps is a widely talked about topic today. With the rapid rise of smartphone usage it has become a leading source of convenience for both business and customers. Be it for product searches, product reviews, purchases, reservations, bookings etc. mobile is increasingly becoming the preferred source. Small business owners depend on staying connected with their customers and mobile apps provide the perfect medium. According to GO-Globe.com, as much as 80% of the w

Read More 0comments

HootSuite – A Flexible Social Media Management Solution – Part 2

05/06/2013 by Logan Nathan

HootSuite – A Flexible Social Media Management Solution – Part 2 Following up on last week’s article where we talked about the main benefits of using HootSuite as your social media management solution, this week we will be shedding light on the reporting facilities provided by it. Here’s where HootSuite stands out from most other tools – you can analyse your social media performance using over 40 analytics modules for a custom report or simply use a pre-made template for a quick and easy analysis. Take your pick! One of the continuous challenges social media professionals are faced with is being asked to justify their social media initiatives in terms of return on investment

Read More 0comments

The Pain, Prescription and Pills Series – Part 1: Leveraging LinkedIn (updated)

03/06/2013 by Logan Nathan

Leverage LinkedIn – Your Profile to ALL STAR status Social Selling: Pain, Prescription and Pills Series – Part 1 (updated) Ever wondered how you could get to the ALL STAR level on LinkedIn? Sounds easy enough. All you do is provide LinkedIn with the content required and ensure you tick all the required boxes. It’s a good start, but there’s more to becoming a STAR on LinkedIn then what meets the eye. To help you on the path to becoming a LinkedIn star, I’ve created a profile and diagnosed what the shortcomings are. I’m sure my Pain, Prescription and Pills approach will help revamp your LinkedIn profile so you’re a real STAR on LinkedIn! This series of articles has been ti

Read More 0comments