Social Selling: Is This The Right Way to Sell on LinkedIn and other Social Platforms?

02/05/2014 by Logan Nathan

In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up. After practicing Social Selling for over four years I have come to realise that successful social selling requires that you follow a strategic process. The o

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Are You Listening, Shouting or Collaborating with your Digital Marketing Online Audience?

11/04/2014 by Logan Nathan

By now we all accept that Social Media Channels and Smart Mobile devices have revolutionised the way businesses brand, communicate and present themselves to prospects, clients, suppliers and others important to growing a business. Now that we are using these amazing technologies to broadcast our messages, have we stopped to think about our activities online and whether we are using it to get the best outcome for our business? In my digital marketing consulting assignments, I’m often approached by business owners who complain that despite a respectable presence and active participation online, they haven’t been able to engage their audience in a manner that eventually leads to a busine

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Does Your Digital Marketing Blueprint Have the Power to Impact the Business Landscape?

10/03/2014 by Logan Nathan

When clients approach me to help them design and implement a digital marketing strategy, one of the first things I notice very often is that they find it very challenging to go about creating a digital marketing blueprint in this age where new media are sprouting at an astonishing pace. So how do you structure your Digital Blueprint to create an impact on the business landscape? That’s what I’m about to share you in this article and explain how you can make an IMPACT with your own Digital Marketing Blueprint! Integration – Using Social Local Mobile  To begin with, you need to understand how the digital landscape has changed so you can reach your prospects quickly and efficientl

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How Will Social Selling Change your Business in 2014?

12/02/2014 by Logan Nathan

Can you believe that a month has flown past and we’re into February? By now you’ve probably shaken off the holiday mood and are back into implementing strategies to achieve your business goals. If you’ve been following my previous articles, I’m sure you want to know what’s new with social selling in 2014 and what you should do to outdo your competitors this year. In just one word here it is…building T.R.U.S.T. with your prospects and clients. Ask any salesperson and they’ll say how much harder it is to sell to a decision maker they haven’t had the opportunity of establishing a relationship with. Why? Think of it this way. How would a lady react if a man aske

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Is FOCUS a Critical Success Factor to Social Selling in 2014?

15/01/2014 by Logan Nathan

Yet another year has passed us by, and once again the gurus who predicted social selling was just a fad have been proven wrong. Social media continues to grow at a searing pace. I’ve been surprised at the number of enquiries I receive from even some large corporations eager to know how to make the most of social selling in their environment. The question I get asked most often however is around FOCUS. With so many social media channels – LinkedIn, Facebook, Youtube, Twitter, Pinterest and any number of wannabies that mushroom seemingly out of nowhere, the question you may be asking yourself is, how do you get the focus right? My acronym for FOCUS is simply, “Finding Our Custom

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