Is FOCUS a Critical Success Factor to Social Selling in 2014?

15/01/2014 by Logan Nathan

Yet another year has passed us by, and once again the gurus who predicted social selling was just a fad have been proven wrong. Social media continues to grow at a searing pace. I’ve been surprised at the number of enquiries I receive from even some large corporations eager to know how to make the most of social selling in their environment. The question I get asked most often however is around FOCUS. With so many social media channels – LinkedIn, Facebook, Youtube, Twitter, Pinterest and any number of wannabies that mushroom seemingly out of nowhere, the question you may be asking yourself is, how do you get the focus right? My acronym for FOCUS is simply, “Finding Our Custom

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