Social Selling: Is This The Right Way to Sell on LinkedIn and other Social Platforms?

02/05/2014 by Logan Nathan

In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up. After practicing Social Selling for over four years I have come to realise that successful social selling requires that you follow a strategic process. The o

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