IS YOUR COMPANY’S SOCIAL MEDIA POLICY PROTECTING YOUR BUSINESS

19/06/2015 by Logan Nathan

Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online and achieve as part of their Digital Transformation goals. When used correctly, it can open floodgates to brand awareness, site visits, engagement and conversion. However, without well sought-out guidelines the same asset can turn into a heavy liability with serious legal implications. Being a digital transformation strategist, I believe that businesses not only n

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