6 Social Media Trends SMEs need to Watch Out For in 2016

09/12/2015 by Logan Nathan

“Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media, which means this remains a fairly untapped avenue for SMEs in Australia. If your SME business still lacks a social media presence, while your customers are actively using it, there is a great chance that they are buying from your competitors rather than you! If you do have a social media presence but lack strategy, then without doubt you’ll be finding it hard to generate the return on investment! With just a couple of weeks to go before we

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8 Ways to OPTIMISE Your Small Business for Google Search in 2016

02/12/2015 by Logan Nathan

If you are a business owner keen to be ahead of your competitors online, then this post will help you review and plan on how well is your online presence optimised for 2016 and the things you need to do in order to tackle the upcoming digital marketing challenges for your business! Every year, Google rolls out a host of sweeping updates to its search engine algorithm most of which are dictated through changes in user preferences. In 2015, there were 3 major updates by Google! 1. Mobilegeddon (April 22, 2015) – Google’s algorithm update indicating that mobile-friendly websites will be given preference in search results. 2. Quality Update (May 3, 2015): Google introduced some ne

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