How To Leverage Digital Transformation to Become Global STARS? – A Case Study

23/06/2016 by Logan Nathan

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fueled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most of us are aware of companies such as AirBnB and Uber, who have innovatively revolutionised the way we book our accommodation and travel using Social, Local and Mobile Information and Digital Technologies. Valued at over billions of dollars, neither of

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