Share on LinkedIn0Share on Facebook0Google+0Pin on Pinterest0Tweet about this on Twitter

A Step-by-Step Guide to creating Google+ company pages – Local Business or Place

by

The just over 100 day old Google+, the search engine giant’s social media channel has just opened its doors to company and brand pages.  The social network already boasts of a 40 million member network and is the fastest growing social media channel. The company has also launched a complimentary feature called Google Direct Connect, which makes is easy for users to find Google+ pages using Google search. Although currently limited to brand and company pages, the feature will expand in the near future to include all business pages. With features such as hangout, circles, sparks and chat, Google+ has certainly won points for novelty and companies are scrambling to create their com

The just over 100 day old Google+, the search engine giant’s social media channel has just opened its doors to company and brand pages.  The social network already boasts of a 40 million member network and is the fastest growing social media channel.

The company has also launched a complimentary feature called Google Direct Connect, which makes is easy for users to find Google+ pages using Google search. Although currently limited to brand and company pages, the feature will expand in the near future to include all business pages.

With features such as hangout, circles, sparks and chat, Google+ has certainly won points for novelty and companies are scrambling to create their company and brand pages to take advantage of this new social channel and join the conversation.  But as a business owner, you might probably be wondering why you would need to create yet another profile on yet another social media channel. After all nothing is cheap and time is money. To help you understand the benefits of creating a Google+ page for your company, here is a list of possible advantages:

  • Google has disabled Realtime Search – which means that your Twitter feeds and public Facebook content are not displayed. There are rumors that Google will integrate Google+  into a live feed.  If this becomes are reality, then companies have more chance of appearing in user queries with an active Google+ page.
  • Google is a world onto itself – If you are a Google Apps user, then you already know and take full advantage of the tools that the search engine has to offer and Google has already granted its Apps customers Google+ access.  If Google provides its app customers social media integration, then you will never leave the Google world.
  • Google Checkout – If this is integrated with your Google+ account, then your social media channel is eCommerce enabled! (*Only available for to U.S. and U.K. merchants)
  • If you are already on Google Places, you can tie in your Google+ page to a location. This will enable you to appear in local search results.
  • Google is primarily a search engine while other social media channels are not. So by extension, it goes without saying that any new feature Google introduces will ultimately contribute towards its search algorithm.

For newbies, it might be a little confusing on how to get started on Google+.  There are so many options:

  • Local Business or Place
  • Product or Brand
  • Company, Institution or Organisation
  • Arts, Entertainment or Sports
  • Other

For the scope of this article, let’s focus on creating a Local Business or Place Google+ page. Before you get started, ensure that you have a Google Account or create a new one – it’s free!

  1. Log into your Google Account and click the Google+. Alternatively, if you don’t want to link your personal account to your company page, you can create a new Google Account for your company.

  2. This will take you take to your Google+ account. Now click on “Create a Google+ page”.
  3. Next pick the category – Local Business or Place. If you are local business or a location based business such as a restaurant, café, theatre, etc., then this is the option for you. But before you create your page, make sure your local business is listed on Google Maps.  If you are not already on this, make sure you add your business.
  4. Next, Add your Info – Country and Telephone Number and Click Locate. For this functionality to work, your business needs to be registered on Google Maps.
  5. Once you Click Locate, your information will be loaded.
  6. Confirm your basic info, category and agree to the Terms and Conditions and Click on Create.
  7. You have now successfully created your profile and you can start customizing your location based public profile page.
  8. Once you have uploaded the logo and shared the news about your Google+ page, you are good to go.

After successfully creating your page, ensure that you now start sharing your page with customers, staff members and clients to get as many plus ones as possible. Because, only if people add you to their circles you can them through your local business page. Furthermore, for added promotion you should also connect your website and Google Plus account and vice versa.  Then populate your Google+ page with photos and videos and any exciting news items that is bound to grab attention. One point you need to remember is – you cannot assign administrators to your Google+ page yet! So you need to log into the account in order to post.

Many businesses are unaware that the earlier you create your location based Google+ page the faster your referral centric marketing system will start working for you and the higher you will rank in searches. This new social media channel is sure to become yet another leading social media vehicle for companies to promote, listen and connect directly with their customers. Only time will tell, which social media network will reign supreme. On a final note, here’s a firsthand look, at my company – ICT Internet Presence’s Google+ page.  If you like this guide, +1 our page!

If you would like to leave a comment, ask a question or arrange a one-to-one consultation on Google+, contact me on sales@ictip.com.au or via only of my social media channels using Facebook, Twitter, LinkedIn, and Google Plus.

About Logan Nathan

Social Media Business Consultant | Internet (Web) Marketing Strategist Speaker | Trainer

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook. Logan runs his own workshops and webinars on the social media for business in Australia. He has also written a number of eBooks on the same subjects (Social Media Secrets for your Business, Twitter Secrets for Your Business and Social Media Startup Guide for Business), all of which are now published and available online. Logan is also a passionate speaker on the subject of using ‘Internet and Social Media for Business’ and spoken at number of Business conferences in Australia and overseas.

Watch testimonials from Logan’s latest workshops on http://www.youtube.com/logannathan

Book your seat at the upcoming workshops and webinars, refer http://www.socialmediaforbusiness.com.au/register-for-social-media-training/index.php