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Are you Ready for the SoLoMo Shopper?

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A trend is emerging in the globe – more and more people are using their smartphones to do their shopping. They are hyper-connected, always on the go and can probably tell you more about your product than your marketing staff. Is your business ready for them? With social media having taken over our lives, consumers are now using it to find the latest deals, coupons and are buying them via their smartphones. This means, your conventional store-front traffic is going to take a beating. Consumers are no longer interested in walking into a store and spending hours browsing and buying. Instead, they have taken the browsing and buying online. So if you don’t have an online store or a custome

A trend is emerging in the globe – more and more people are using their smartphones to do their shopping. They are hyper-connected, always on the go and can probably tell you more about your product than your marketing staff. Is your business ready for them?

With social media having taken over our lives, consumers are now using it to find the latest deals, coupons and are buying them via their smartphones. This means, your conventional store-front traffic is going to take a beating. Consumers are no longer interested in walking into a store and spending hours browsing and buying. Instead, they have taken the browsing and buying online. So if you don’t have an online store or a customer touch point, your revenues are going to fall.

So, how are they shopping?

Source : http://www.commerceinmotion.com/feature/stores-under-siege-2012-04

 

As a business, if you do not have a mobile website, shopping apps, call to action, integrated payment gateways and a delivery channel for these purchases, as far as your consumer is concerned you don’t exist.

While search engine optimisation and a web presence are important, they mean nothing if you don’t also have a mobile presence. Many brands have already risen to this challenge by creating mobile presences that are so enthralling, they have repeat customers. For example, H&M, the fashion retailer, recently launched its latest campaign. Statues of David Beckham were placed in popular locations in New York, Los Angeles, and San Francisco. Fans were encouraged to take pictures of this statue using Instagram and post them with the hashtag #HMBeckman. The winning entry is entitled to a $1000 gift card. Many consolation prizes are also to be won!

Source: http://popai.com/2012/08/30/hm-slam-dunks-solomo/

 

The influx of smartphones and tablets have revolutionised consumer behaviour and in turn the very commerce of how business transactions are conducted. Australians are no exception – with the highest smartphone penetration in the world, we are using our phones to make purchases while at home, at work and on the go. People no longer have to allocate a special time in their schedule to make their purchases. They can do it do from anywhere, at any time, simply through their mobile phones.

Source : http://www.thinkwithgoogle.com/mobileplanet/en/

Due to the mobile nature of the shopping, localisation and location based deals have become the norm. Smartphone apps are specially designed to look for deals based on the customers’ location, providing a level of personlisation that was unheard of before. This means your sales staff needs to be skilled in total customer experience management. It’s not about handling direct customer visits anymore, it about managing them from afar. The catch is that the customer has all the information, the reviews, the price comparisons for the product. Your sales staff needs to be able to cater to the informed customer and they can only do so if they too are equipped with the right tools.

Source: http://www.commerceinmotion.com/feature/stores-under-siege-2012-04

With this latest phenomenon already changing the world and business models across the world, creating new opportunities for cottage industries and SMEs, there is mad scramble to gain a competitive advantage.

However, in this digital age, the informed customer truly is King!

About Logan Nathan

Social Media Business Consultant | Social.Local.Mobile Marketing-Strategist| Speaker | Trainer

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook.  As the Social Media Business Consultant with over 30 years’ experience in corporate, SME business, together with running his own organisation for the past seven years. Logan is focused on guiding organisations through the four stages of social media for business – Education, Strategy, Implementation and On-going Management. If your business needs expert assistance on creating a custom Social Media and Search Engine Optimisation Strategy, contact us via logan@logannathan.com. Logan is also an expert on use of major Social Media sites for Business (i.e. Facebook, Twitter, Pinterest and LinkedIn). He is running a series of workshops over the next few months on use of Social Media and LinkedIn for business purposes. To Register: –

– http://www.ictsocialbusiness.com.au/social_media_education/social-media-training-workshop/Getting-leads-from-LinkedIn

Stay tuned for more developments from Logan’s company.