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Choosing your Social Media Consultant for Education, Strategy and Management

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It is not a question of whether businesses need to use social media but a question of how well we use it. But, businesses are overwhelmed, under pressure or confused and need to get experts to advise them on how to handle social media and the platforms. Businesses now know that they need to be getting social in order to drive traffic to their websites and generate Return on Investment (ROI). However, the challenge that businesses face is the lack of expertise in social media and the fact that it can sometimes be time consuming. For those of you who are newbies, social media is a vehicle for communicating socially. But while traditional media is one-way, social media is two-way. You have t

It is not a question of whether businesses need to use social media but a question of how well we use it. But, businesses are overwhelmed, under pressure or confused and need to get experts to advise them on how to handle social media and the platforms. Businesses now know that they need to be getting social in order to drive traffic to their websites and generate Return on Investment (ROI). However, the challenge that businesses face is the lack of expertise in social media and the fact that it can sometimes be time consuming.

For those of you who are newbies, social media is a vehicle for communicating socially. But while traditional media is one-way, social media is two-way. You have to listen, engage and talk.

It all seems extremely straight forward and something that we do in our daily lives. Except with social media all your communications is now online and has the tendency to go viral very fast.

So what do businesses have to do with social media? It seems like something only college students, frat boys and housewives would be interested in.

Ironically enough, it turns out social media platforms are where most businesses target market “hangout”. Therefore the best way for businesses to get the message across is to join the online conversation!

But the real challenge lies in not businesses deciding to join social media, but to formulate a strategy and decide which social media platform is best suited for their kind of conversation and where are their potential customers, what are they talking about and how to get their attention.

The Challenge for Businesses

If you are a business, getting into social media can be a daunting task. You might probably be wondering – where do I start? Or if you already have your social media sites set-up – where do you go from there?
Luckily, even social media is not rocket science, like any business problem – the solution is a structured and tailored approach.
The steps that need to be taken in order to run a successful social media marketing campaign can be broken down into four: –

Fig 1: Four Steps to a successful Social Media Marketing Campaign

For the scope of this article – let’s focus on the EDUCATE section. Subsequent articles will cover the other three steps.

Social Media Education

Before you begin your foray into social media and internet marketing, you need to learn – the tools, the techniques and the platforms.
But before you call for an internal meeting and request for training on social media – you need to assess the skill level of your team. Given below are some simple clues which will help you identify where each of your team members fit.

Fig 2: Levels of Social Media Education

Once you have identified, under which categories your team falls under – you need to find a social media trainer or course that can cater to the skills level of everyone on your team.

While, there are many organisation’s offering training on social media, before deciding on a suitable trainer, take a moment to consider the following factors : –

  1. How well does the training organisation’s / trainer’s website rank on search engines. For example: – Search for the keywords – Social Media Australia and look for the trainers that come up in the first ten.
  2. Once you have decided on a trainer, check for his or her branding in search engines. Eg : – Logannathan
  3. Now check for the website and past client testimonials
  4. Next, check for the trainer’s social media channels and check for branding, consistency of design, and activity.

  5. Once you have checked the details mentioned above, you will have an idea about the trainer and his/her expertise in Social Media and Training.

This checklist will help you decide, if the consultant practices what they preach on social media. If that answer is yes, then select a training program based on you organisation’s requirements or call and find out about a tailor made course drafted to suit your specific requirements.

If you would like to leave a comment, ask a question or arrange a one-to-one consultation contact me on logan@logannathan.com or via only of my social media channels using Facebook, Twitter, LinkedIn, and Google Plus.

About Logan Nathan

Social Media Business Consultant | Internet (Web) Marketing Strategist Speaker | Trainer

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook. Logan runs his own workshops on the social media secrets in Australia. He has also written a number of eBooks on the same subjects (Social Media Secrets for your Business, Twitter Secrets for Your Business and Social Media Startup Guide for Business), all of which are now published and available online. Logan is also a passionate speaker on the subject of using ‘Internet and Social Media for Business’ and spoken at number of Business conferences in Australia and overseas.

Watch testimonials from Logan’s latest workshops on http://www.youtube.com/logannathan

Book your seat at the upcoming workshops, refer http://www.socialmediaforbusiness.com.au/register-for-social-media-training/index.php