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How are companies using social media for engagement?

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Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how effectively are they utilising social media platforms for customer and brand engagement? Source: http://www.socialmediamodels.net/social-media-adoption-models-category/social-engagement-journey/   Spredfast recently released a report on the Social Media Engagement Index: A Benchmark Report on the State of Corporate Social Programs. This report gives us insight into how companies are engaging with social media platforms. The following are the brief findings of the report. Most brands that were surveyed are taking a centralised approach to all things social.

Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how effectively are they utilising social media platforms for customer and brand engagement?

Source: http://www.socialmediamodels.net/social-media-adoption-models-category/social-engagement-journey/

 

Spredfast recently released a report on the Social Media Engagement Index: A Benchmark Report on the State of Corporate Social Programs. This report gives us insight into how companies are engaging with social media platforms. The following are the brief findings of the report.

  • Most brands that were surveyed are taking a centralised approach to all things social. Social media engagement and monitoring are much more planned and centralised to one location.
  • Companies have realised that hiring one social media executive and allowing that person to manage the social media accounts is not enough resulting in a rapid increase in users.
  • Companies are using the newer features offered by social media platforms to create different user roles and responsibilities. There are admins, managers, editors and much more.
  • It’s not just about Facebook and Twitter anymore. Companies are engaging with the customers through a minimum of three social media platforms – including You Tube and Blogs.
  • It comes as no surprise that Facebook recorded the highest engagement while more messages per day were published on Twitter.
  • On average companies make about 15.5 million impressions across social platforms each month.

 

Source: – http://info.spredfast.com/Website_Benchmark.html

What does all this mean?

The implications of the report’s findings are thus: –

  1. Companies are using social media management systems to manage their social media activity. This means it’s not as centralised as it seems.
  2. Brands that have more employees engaging with their social media accounts recorded a higher level of engagement.
  3. There is more room for brands to exploit on consumer engagement using their social media networks.
  4. Use of social media management systems are giving companies access to more reports, more information and greater chances of productivity.
  5. There is still greater opportunity for coordination, focused content and customer segmentation.

 

Source :http://www.kdpaine.com/tasks/sites/kdp/assets/File/SMBNH.pdf

Overall, more and more companies are looking to maximise their social media marketing strategies for greater engagement and return on investment (ROI). But there is still room for better content quality, more targeted marketing and increased centralisation. Let’s also not forget the booming smart phone and tablet marketing, as more consumers are using these devices to access social networks. Companies need to take this into consideration when strategising for 2013.

About Logan Nathan

Social Media Business Consultant | Social.Local.Mobile Marketing-Strategist| Speaker | Trainer

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook.  As the Social Media Business Consultant with over 30 years’ experience in corporate, SME business, together with running his own organisation for the past seven years. Logan is focused on guiding organisations through the four stages of social media for business – Education, Strategy, Implementation and On-going Management. If your business needs expert assistance on creating a custom Social Media and Search Engine Optimisation Strategy, contact us via logan@logannathan.com. Logan is also an expert on use of major Social Media sites for Business (i.e. Facebook, Twitter, Pinterest and LinkedIn). He is running a series of workshops over the next few months on use of Social Media and LinkedIn for business purposes. To Register: –

– http://www.ictsocialbusiness.com.au/social_media_education/social-media-training-workshop/Getting-leads-from-LinkedIn

Stay tuned for more developments from Logan’s company.