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How Pinterest Changed Social Media Marketing in 2012

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The name Pinterest first started making rounds in May 2011. But it wasn’t until the latter part of 2011 and early 2012, that it really started making headlines. Today, Pinterest is the hottest social media platform in town. Initially pegged as a social media site for bored housewives and women, the platform has now become one of the top referral marketing sites for businesses. Source: – http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/ As shown in the diagram above, Pinterest is the 3rd most popular social media platform at the moment. The reason for its popularity is because of its ability to combine visual information with commerci

The name Pinterest first started making rounds in May 2011. But it wasn’t until the latter part of 2011 and early 2012, that it really started making headlines. Today, Pinterest is the hottest social media platform in town. Initially pegged as a social media site for bored housewives and women, the platform has now become one of the top referral marketing sites for businesses.

How Pinterest Changed Social Media Marketing in 2012

Source: – http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/

As shown in the diagram above, Pinterest is the 3rd most popular social media platform at the moment.

The reason for its popularity is because of its ability to combine visual information with commercial impact. The key features of Pinterest are: –

  1. Pinning – Once you create a Pinterest account, you can pin images from virtually any site, onto your pin boards.
  2. Integrated – Pinterest accounts are integrated with Facebook. Your friends on Facebook and view your pins and comment on them.
  3. Linking – All pins can be linked back to a website, leading to increased site traffic.
  4. Fun – Due to its visual nature and the novel idea of pinning, users find it a fun activity.
  5. Business Pages – After the heightened popularity of Pinterest, businesses started to take notice. Many businesses started creating accounts and pinboards. Capitalising on this opportunity, Pinterest launched business pages. It also allows businesses to convert their existing Pinterest accounts into business accounts.
  6. Keywords – Pinterest allows you to create boards. These boards can be created with keywords that are relevant to your company. This will lead more targeted traffic back to your website.

See Australia, the official tourism promoter was one of the very first to get on board with Pinterest.

The Pinterest page of See Australia, visually curated the tourist locations of the country to maximum effect. Pinterest phenomenal success can be attributed to the following factors: –

  • It is a great story board. A series of pictures is all it takes to get your message across.
  • Pictures attract more clicks, therefore contributing to more referral traffic.

2012 was certainly and eventful one for Pinterest. With businesses now realising the power of Pinterest, the social media platform is all set to become the digital storyboard for businesses.

Seasons Greetings! Our Next Newsletter will be published on 14th of January 2013.

About Logan Nathan

Social Media Business Consultant | Social.Local.Mobile Marketing-Strategist | Speaker | Trainer

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook.  As the Social Media Business Consultant with over 30 years’ experience in corporate, SME business, together with running his own organisation for the past eight years. Logan is focused on guiding organisations through the four stages of social media for business – Education, Strategy, Implementation and On-going Management. If your business needs expert assistance on creating a custom Social Media, Web Presence Optimisation Strategies and Mobile Applications, contact us via logan@logannathan.com. Logan is also an expert on use of major Social Media sites for Business (i.e. Facebook, Twitter, Pinterest and LinkedIn). He is running a series of customised workshops for companies in Australia and overseas. Contact Logan via logan@logannathan.com for more information.