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How To Integrate Social Media into Search Marketing

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Business owners often ask the question, can Social Media Marketing be used to improve search results for a business? The answer is yes. There are many ways that Social Media and Search Engine Marketing can be integrated to give a business greater visibility both for paid search and organic search. . . .

Business owners often ask the question, can Social Media Marketing be used to improve search results for a business? The answer is yes. There are many ways that Social Media and Search Engine Marketing can be integrated to give a business greater visibility both for paid search and organic search.

Integration with Paid Search

Considering paid search, it is always important to examine the marketing efforts a business is involved in anyway across the different channels in the company. For instance say a video is being uploaded to a Company’s Website, YouTube or another search engine. In this case paid ads can be used to direct users to the places where the video is housed. From here the users can click on the links to the landing page of the business. This is an easy way to get direct traffic to the page where the business would like the customers to visit.

Creative ways to boost Organic Search

For Organic Search the business can launch a strategic Digg, Delicious or a Social News type campaigns. Another tactic is to engage with bloggers online and encourage them to write about the business which creates content and backlinks. This helps in raising search engine ranking. The other way is to get more involved with the community and create content with links to the business. Social Media is still in its evolution stage and businesses need to have brainstorm sessions to find new ways of integrating it with search. There are no right or wrong answers and the opportunities for search engine optimisation are abundant.

Using Social Media video sites

With the popularity of YouTube and user generated content, there has been a surge in the use of video. Further, users are not just using video sharing sites for fun and entertainment but also as a search engine tool. This provides an excellent opportunity for businesses who should optimise each and every video they send out to these sites with the right title tags and links to their blog or website.

Social Bookmarking is the process of taking the favourite places that a business may have on the web and putting them into one specific place so they can be managed and point others to them. Delicious is one such example where an account can be created and customers or prospects can be directed to these. This is very important because search engines are increasingly picking up on these types of sites, pulling in the information and indexing the originating sites, which helps in raising their organic ranking.

Establishing the right Connections

What many businesses don’t realise is that the scope of Social Media Extends far beyond Twitter, Facebook, Myspace and YouTube. While it is important to establish a presence in this area, there’s a whole other world in Social Media Marketing. There are a number of blogs, forums and message boards that allow businesses to connect one-to-one with their prospects and customers. This is a great way to use social media to leverage a business’ core competency and optimise the business for search. At the same time finding and connecting with new prospects online.

With Social Media growing at a phenomenal pace there is bound to be a greater impact on search strategies in the coming years. Businesses who embrace Social Media and find creative ways of using this powerful platform will emerge as winners, while those who stick to strategies that worked in the yesteryears will find themselves sinking into oblivion in the internet universe.