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Is your website SoLoMo ready?

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Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development. . . .

Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development.

Now take a long hard look at your website and answer these questions – Do you have images based content? Does it have marquees? Do you have paragraph text fly in and out? If your answer to these questions are yes – then its probably time to for a website makeover. But before you actually contact your nearest website developer, here are some key points that you might want to look into before starting your website redesign.

So – Social

Identify and create the social media channels that best fit your business. The must haves are Facebook, Twitter, Google+, LinkedIn with Flickr and YouTube being optional. Prior to social media, traffic to websites could only be generated through search engines. Today, traffic can be generated via social media networks as well.
Ensure a consistent branding theme among your social media channels and one that reflects your corporate image.
Integrate your social media profiles into your website and your company culture and other online and offline marketing information.
Integrate QR codes into your social media profiles. This is a huge opportunity to integrate your social and mobile. With the increase in the number of QR codes being scanned, you can utilise this channel to capture social signals and get Like, follows or Vote.
The biggest pitfall in going social is, once the customers start engaging with your business via social media, your customer service channels need to be active enough to manage the queries, complaints, feedback, etc..

Lo – Local

This is all about your website. Your website is your real estate online. So use it to maximum advantage.
Make sure that your website content is social media and search engine optimised to generate both search engine related traffic and referral traffic including URLs, image names, keywords, titles.
Ensure that you have a top of the line website maintenance contract which guarantees back-up services and upgrades.

Mo – Mobile

The user base for smartphones (iPhone & Andriod) and tablets have soared over the past couple of years. Therefore you need to ensure that your website is phone and tablet friendly.
The increased use of hand held devices has revolutionised online marketing and you should encourage PR Check-ins and Geo tagging. Social channels such as Facebook Places, Foursquare and Google+ can spread the word about your company that wall posts and advertisements.
Use Instagram (an iPhone based photo sharing app) to document news, events, and other happenings via mobile.

These are some of the salient points that you might want to consider prior to going SoLoMo. While there are no hard and fast rules to changing your website, bear in mind to keep the website as flexible and extensible as possible. This will enable you to accommodate the changing trends and technologies easily. Here’s a great example of how much a website can change in the space of a few months: –

Now go back to the original question – Is your website SoLoMo ready TODAY? If your answer is NO, then call us for an expert consultation and see how we can help you do things differently and better!

About Logan Nathan

Social Media Business Consultant | Internet (Web) Marketing Strategist Speaker | Trainer

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook. Logan runs his own workshops on the social media for business in Australia. He has also written a number of eBooks on the same subjects (Social Media Secrets for your Business, Twitter Secrets for Your Business and Social Media Startup Guide for Business), all of which are now published and available online. Logan is also a passionate speaker on the subject of using ‘Internet and Social Media for Business’ and spoken at number of Business conferences in Australia and overseas.

Watch testimonials from Logan’s latest workshops on http://www.youtube.com/logannathan

Book your seat at the upcoming workshops, refer http://www.ictsocialbusiness.com.au/social_media_education/social-media-training-workshop