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Smartphone Usage in Australia – How does it affect your business?

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Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth, affecting the entire business arena. This coupled with the phenomenal growth of social media, has changed the very foundations of business transactions. If you are a business owner, you need to be mindful of the technological changes that are sweeping the globe, and adapt accordingly. If not, you will be left behind, as your customers start looking for alternative options. According to data published by Google, in Australia, Smartphone penetration stands at 52%; higher than both the USA and UK. Source: http://www.thinkwithgoogle.com/mobileplanet/en/ As d

Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth, affecting the entire business arena. This coupled with the phenomenal growth of social media, has changed the very foundations of business transactions. If you are a business owner, you need to be mindful of the technological changes that are sweeping the globe, and adapt accordingly. If not, you will be left behind, as your customers start looking for alternative options.

According to data published by Google, in Australia, Smartphone penetration stands at 52%; higher than both the USA and UK.

Source: http://www.thinkwithgoogle.com/mobileplanet/en/

As depicted by the graph above, Australia is a mobile savvy nation. But what exactly are they using Smartphones for? They are using their devices not just for voice communication, but for trading, buying, sharing, and basically to stay connected to the rest of world, 24/7.

Source : – http://www.thinkwithgoogle.com/mobileplanet/en/

Research has revealed that Australians are leading the way on the numerous usage patterns of Smartphones. If you are a business, you need to start looking beyond the web and consider your mobile presence as well. Your customer touch points have extended beyond the World Wide Web and moved into mobile internet. Search Engine Optimisation, still plays an important role for businesses. However, now you need to look at mobile search optimisation. How can your business leverage on your existing internet presence for mobile? When a customer looks to make a purchase via their Smartphone, as 31% of Australians already are, can your business be found? If not, you are losing that entire customer base. This is just a simple example of the potential of mobile business, and how businesses can change their value proposition.

Today, mobile has become the preferred communication medium, with more people using it to not just stay in touch but to also conduct financial transactions.

Source : – http://www.thinkwithgoogle.com/mobileplanet/en/

Yet again, the Australians lead the way by performing financial activities via the Smartphone. If you own a business, and your customers cannot pay via their mobile phones, it’s time to start taking notes. There are several ways in which businesses can use mobile to further enhance their brand: –

  •  Be mobile friendly – Ensure you have mobile versions of your websites, especially ones that cater to different mobile operating systems
  • Build interactive mobile apps for your products and services – Take a look at how Google has partnered with several global brands to recreate old advertisements for the digital age
  • Rethink your entire search strategy – With location based platforms becoming more and more popular, so are location based searches and you need to localise your search strategy
  • Use mobile as a medium for brand building
  • Do not forget about the tablets

Tablets have already been pegged to take overtake laptops and PCs by 2016, and studies indicate that soon there will be more mobile phones than humans beings. The world has already gone mobile, its time your business did too!

About Logan Nathan

Social Media Business Consultant | Social.Local.Mobile Marketing-Strategist| Speaker | Trainer

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook.  As the Social Media Business Consultant with over 30 years’ experience in corporate, SME business, together with running his own organisation for the past seven years. Logan is focused on guiding organisations through the four stages of social media for business – Education, Strategy, Implementation and On-going Management. If your business needs expert assistance on creating a custom Social Media and Search Engine Optimisation Strategy, contact us via logan@logannathan.com. Logan is also an expert on use of major Social Media sites for Business (i.e. Facebook, Twitter, Pinterest and LinkedIn). He is running a series of workshops over the next few months on use of Social Media and LinkedIn for business purposes. To Register: –

http://www.ictsocialbusiness.com.au/social_media_education/social-media-training-workshop/Getting-leads-from-LinkedIn

Stay tuned for more developments from Logan’s company.