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Social Media Tools To Get The Edge On Competition written by Logan Nathan

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Social media is increasingly being talked about in corporate circles as the new wave of marketing. Both large and small organisations have taken up the challenge, revamping their marketing strategies with social media as a key element of the overall marketing plan. For an effective social media marketing campaign the right social media tools are the key to long-term success. These tools must be carefully integrated into a social media plan so that they complement each other for a synergistic effect. . . .

social netSocial media is increasingly being talked about in corporate circles as the new wave of marketing. Both large and small organisations have taken up the challenge, revamping their marketing strategies with social media as a key element of the overall marketing plan.

For an effective social media marketing campaign the right social media tools are the key to long-term success. These tools must be carefully integrated into a social media plan so that they complement each other for a synergistic effect.

Blogging for prominence

Blogging is an excellent social marketing tool to showcase knowledge and build credibility. As a business owner blogging helps you become a voice in an area of your expertise. For instance you may be an expert computer programmer. By researching common questions posted on the internet you can create a blog post answering such questions. The more such questions you answer, the more you will be perceived as an expert. Soon you will begin to build trusting relationships. Eventually this could result in new clients for your consulting business.

Pulling in leads through Micro-Blogging

The amazing growth of Twitter has provided business with a fantastic opportunity to generate targeted leads for their business. How can you benefit from Twitter? Begin by posting tips on your subject of expertise. You can also educate people about your products and services by including a link to your blog or website in your Tweet. Invariably you will receive some feedback which you can listen and respond to. This way you will build trusting relationships with prospects. Twitter has analytical tracking tools that allow you to track your data. You will be able to track  how many people came from Twitter to your website, articles or blog. A well optimised blog or website provides an opportunity for prospects to transact with your company and can eventually lead to a sale.

Working with Social Networks

Who hasn’t heard of Facebook, LinkedIn and MySpace? These social media networks bring people together from what was a non-social business world to a social one. By communicating back and forth with clients/ prospects and posting information on your social networks you can drive traffic to your blog or website. For instance you can comment on a seminar that you held and the tremendous response that was received. Your social network friends could then visit the blog or website for details about an upcoming seminar giving you the opportunity to enter into a transaction with them.

Diverting traffic from Social News and Bookmarks

Social news and bookmarks are a method for users to store, organise, search and manage bookmarks of their webpage on the internet with the help of meta data. What this means is that you can visit sites like Digg, Sutmble Upon, Technorati etc and share information with other users. Other users find these articles and blog posts, bookmark and share them with others. In this way you can divert traffic from social bookmarking sites to your website and hopefully result in some transactions. Besides sharing of visual content and information in general this also helps in Search Engine Optimisation (SEO) for your website.

While social media marketing is a far cry from traditional marketing, combining these marketing techniques with traditional marketing is helping businesses overcome competitive barriers to continue growing even during adverse economic conditions. The secret to successfully implementing a social media campaign is to determine where the strategy fits into the overall business plan and take massive action to implement the strategy in a consistent manner.