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Sydney Entrepreneur Uncovers Twitter Secrets For Business

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Sydney Entrepreneur Uncovers Twitter Secrets For Businessydney Entrepreneur Logan Nathan has uncovered the secrets to using Twitter as an addition to the marketing arsenal of businesses and is now sharing his secrets through his successful “Twitter Secrets For Business” seminar and recently launched E-book (http://twittersecretsforyourbusiness.com) . . .

SSydney Entrepreneur Uncovers Twitter Secrets For Businessydney Entrepreneur Logan Nathan has uncovered the secrets to using Twitter as an addition to the marketing arsenal of businesses and is now sharing his secrets through his successful “Twitter Secrets For Business” seminar and recently launched E-book (http://twittersecretsforyourbusiness.com)

Logan, who owns, ICT Internet Presence (ICTIP), a successful IT company based in Sydney, has three different profiles on Twitter, each targeted to a specific niche. Using the strategies he has discovered, Logan has quickly built an impressive list of over 7,000 targeted followers for his own profile, which is growing rapidly.

Twitter has helped ICTIP extend its reach to prospects beyond what traditional media advertising can offer. In Logan’s own words, “When I first heard of Twitter I wasn’t really convinced. Soon I was bombarded with news about Twitter. The large corporations had jumped on the bandwagon, but what surprised me most was that Twitter had played a crucial role in the presidential campaign that led to the election of US President Barack Obama. This got me thinking and after months of research into Twitter I uncovered the secrets that I now teach to businesses across Australia on how they can use Twitter to grow their businesses rapidly.”

Logan truly believes in the philosophy that the more you give, the more you receive. Encouraged by the tremendous success of his workshops all across Australia, Logan decided to encapsulate his Twitter secrets in an e-book, so that businesses all over the world could take advantage of this amazing social media vehicle. The e-book is available as an instant download, from his website.

Going on to explain some of the ways Twitter can be used as a business tool, Logan explains that the “real-time” factor of Twitter is great for market research and also as a means of obtaining feedback on a Company’s products and services. Based on the feedback a Company can then make adjustments to a product, improve its services and even open up a dialogue with a prospect or customer. Not only does this help in offering customers products and services that are aligned to their needs, but also helps in building credibility as a company that cares about their customers rather then a faceless entity.

Many business owners complain of limited networking opportunities, mostly restricted to local networking groups which become “stale” after a while, as existing members exhaust their capacity to share knowledge. Twitter has changed all that, and finding the right role models and even Joint Venture partners has become so much easier. In his workshops and e-book Logan describes strategies that help business owners and entrepreneurs perfect the art of networking and role modeling for success.

As a busy entrepreneur, Logan has to wear several hats, and admits that Twitter can become addictive, if one is not disciplined in managing time spent on Twitter which can easily become a distraction. To make the most of Twitter, without spending hours using the tool, Logan takes advantage of the several automation tools that are available. From scheduling Tweets at different times of the day, following others and even monitoring his Twitter performance, Logan uses a host of automation tools, a lot of which are now available at no cost and are extremely user friendly and reliable.

While it is easy to get carried away with Twitter as a tool for business, Logan cautions against overstepping the boundaries and using “black hat” strategies that can result in businesses getting banned from using the tool. Both the workshop and the e-book cover this topic in great detail, explaining what not to do to keep enjoying the benefits for a long time.

Only time will tell whether Twitter will outlast the next wave of social media vehicles that are sure to follow. As Logan himself admits, it is impossible to make any predictions about the future of Twitter. Will it be overtaken in the manner MySpace has been overtaken by Facebook, or will it innovate and continue to thrive like Google? “I am not thinking that far into the future”, says Logan. “What I tell my clients is that you have this powerful weapon in your hand now. Take advantage of it or your competitors will leave you far behind and you will be the loser.”

While Twitter is a powerful social media vehicle that businesses can make use of, Logan is absolutely clear that Twitter should be used as one of the elements of a company’s marketing mix, and not in isolation. “It is important to ask yourself, what you want to get out of using Twitter and how your Twitter strategy fits into your overall marketing plan. This is what will truly make the difference between success and failure in using Twitter for your business.”