Having started off my career as a social media marketing assistant a few months back, after many internal training sessions I have settled into my role and am now confidently using Twitter for business marketing. I now manage a multitude of clients from varying industries for the Australian market.
Prior to this career opportunity, although I was a regular user of Twitter and Facebook, I had in no shape or form used these social networks for business marketing. Today, however I can safely say that I am reasonably “qualified” to publish my own set of tips on how to successfully use Twitter for Business.
Here are the top tips that I adhere to on a daily basis when managing client accounts: –
- First and foremost when you create a Twitter account, ensure that the biography is filled out properly and accurately. This is a reflection of who you are and what you do.
- Pick an effective Twitter username. Your username speaks volumes as to which industry and business you come from.
- Integrate your Twitter profile to all your online and offline marketing material, including your website.
- Draft a headline that is catchy and keyword rich. Remember Twitter is a headline packed with relevant keywords.
- Tweet consistently and make sure your tweets add value to the user’s life. There thousands tweets going out every minute, so make sure every tweet counts.
- Constantly engage with your audience by asking questions and creating opportunities for interactions.
- Studies show that the click through rates for Twitter links are much greater if the link is not given at the end of the tweet. So position your link strategically.
- Social Media is all about timing and trends. So time your tweets for peak engagement and make sure you monitor the trending hash tags to maximise the benefit for your business.
- As you account begins to grow, it always good to keep an eye on your Klout Score and online influence levels. Additionally, also consider using tools such as TweetAdder to grow your follower base and Tweet Stats together with Twilert to measure your success.
- Tweeting is a language onto its own. Make sure you learn the Twitter jargon and use accordingly (@, RT, DM, #FF).
There is no hard and fast rule on which campaign would be more successful on Twitter. Looking at some of the most successful Twitter campaigns: –
- American Airlines – Tweet to win 30K miles
- IBM Lotusphere conference 2011 – conference specific hashtag #ls11
- USA for UNHCR – Tweetathon
- Volkswagen’s Planeta Terra Festival tickets campaign via Twitter
All have some common elements such as innovation, interactivity, provide gifts or prizes, and inspirational. I hope with the tips I have shared will enable you to manage your next Twitter campaign in more confident and organised manner.
Music Lover | Social Media Geek | Twitterer | Internet Addict | Innovator
Angelo Anojan entered into Social Media Marketing via ICT Social Business. He is having educational background in Computing and Information Systems at London Metropolitan University, UK.
He is having good experience in financial and computer hardware sector. Personally he is highly interested and excited to know the latest trends and topics in Social Media. He also experiments through his day to day working process which helps to find out the tips & tricks by experience.