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Using Social Media for Business – The Power Of LinkedIn written by Logan Nathan

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With over 125,000,000 professionals from around the world representing 150 industries. LinkedIn is a trusted online networking platform for business professionals, and is often called the “Facebook” of business. LinkedIn offers an excellent opportunity for business professionals to initiate contacts that can lead to fruitful business relationships. Professionals like accountants, lawyers and engineers are increasingly focusing on LinkedIn as a key element of their social media marketing arsenal. . . .

As Featured On EzineArticles With over 125,000,000 professionals from around the world representing 150 industries. LinkedIn is a trusted online networking platform for business professionals, and is often called the “Facebook” of business. LinkedIn offers an excellent opportunity for business professionals to initiate contacts that can lead to fruitful business relationships. Professionals like accountants, lawyers and engineers are increasingly focusing on LinkedIn as a key element of their social media marketing arsenal. So, what exactly do professionals need to do to harness the power of LinkedIn to form business networks and promote their business online?

A customer focused profile while it is tempting to create a profile on LinkedIn that resembles a CV, it is important to resist the temptation and instead focus on creating a profile that will have an impact on readers, instead of getting them bored. The profile should read more like and introduction being made at a networking meeting, than a response to a job ad. It is important to set yourself apart and indicate what problems you can solve for other businesses. While job titles, achievements and company names can add to your credibility, you don’t need to include every detail. Instead, provide enough details that will position you as an expert in your niche and make it simple for those you have interacted with to find you easily.

Making the right connections connecting with businesses and individuals in LinkedIn is generally done in one of two ways, Open Networking and Trusted Partner Networking. As an Open Networker or LION(LinkedIn open Networker), you can grow the size of your social media business network by connecting with as many people as possible who send requests for contacts. Open networkers typically have thousands of active connections. When they conduct a search for business contacts in specific organisations, they are more likely to find them because of their large network. The disadvantage however is that you form more “contacts” and fewer “close relationships”, and the likelihood of getting referrals through these casual connections is very low. Using the alternative Trusted Partner Networking strategy the connections are stronger as you only connect with people who you know and therefore trust. This strategy will not only lead to greater referrals, but will also increase your success rate in connecting with people that your existing contacts have a close relationship with. This also minimises the risk of trusted connections being spammed by your other contacts.

Connecting & Interacting with LinkedIn groups Linkedin groups are discussion forums used by groups with specific interest in a subject. These groups allow networkers to get the latest news and participate in debates that are relevant to their area of interest. Search for groups that you have a professional interest in, and also groups that your potential customers are part of. Try to answer questions posted by other members in your niche. Regularly answering seemingly difficult questions will establish you as an expert in your field and will help raise the profile of your brand. You can also use the Q & A section to post your own questions and receive feedback on a product or service that you plan to launch, so you can made the necessary modifications, without spending thousands on market research.

Use a proactive linking strategy instead of waiting for other LinkedIn members to request you to link them to your contacts, look for a way to add value. You can review your list and offer them the opportunity to link to members in your LinkedIn social media network who could be potential partners or clients This may require a little extra effort on your part as it is not easily done through LinkedIn and will require you to send an email to the matching parties suggesting that they connect to each other. Using social media platforms requires careful planning and thought, and LinkedIn is no exception. It is important to determine where LinkedIn fits in your marketing strategy, and leverage this tool for maximum impact to fuel business growth.

About the author

Logan Nathan is a full time Internet Marketing professional based in Sydney, Australia. You can follow Logan Nathan on Twitter and LinkedIn Follow Logan Nathan on TwitterLinked Profile Logan Nathan

Logan Nathan had an illustrious career and has more than 28 years of experience in the field of Information Technology. Having worked for more than two decades in various managerial positions in Asia, Europe and Australia, working for multinationals such as BHP, Cathay Pacific and SITA, he has gathered a wagon wheel of experience. With the launch of his companies in Australia and South Asia, he is able to channel his thoughts and ideas with the greater part of his corporate experiences. His company Logan Nathan Pty. Ltd. in his guidance has steadily grown as a well managed Internet Marketing Company since January 2004 and servicing 100s customers throughout Australia. The company also runs a number of online services(Using Twitter for Business – eBook, Beginner’s guide to Audio and Video Streaming eBook & SMS) which are used by customers in many parts of the globe. Visit www.logannathan.com.au for more details