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Why Pinterest is becoming a key social media platform for businesses

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Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest? Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care? Figure 1 : – Traffic growth for Pinterest in the past 12 months, http://econsultancy.com/lk/blog/10598-10-interesting-digital-marketing-stats-we-ve-seen-this-week-12   While it

Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest?

Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care?

Figure 1 : – Traffic growth for Pinterest in the past 12 months, http://econsultancy.com/lk/blog/10598-10-interesting-digital-marketing-stats-we-ve-seen-this-week-12

 

While it was initially dubbed as the social media platform for women, as women were the major demographic users. That opinion fast changed, when Pinterest started generating more referral traffic that the well-known social networks. Today, Pinterest is the 4th largest social media platform in the USA and has been steadily increasing its unique visitors per month, since its launch last year. Believe it or not, Pinterest has almost has 10 million unique visitors every month, which businesses can leverage to convert more leads to sales.

Figure 2: Unique Visitor Count to Pinterest, http://www.hubspot.com/how-to-use-pinterest-for-business/

 

According to Hubspot, the uniqueness of Pinterest lies in that, customers need less time to go from discovery to conversion. We all know about the 3 click rule for websites, and the reason for Amazon’s phenomenal success as an online mega store (Remember one click buy feature). This means the sales cycle for businesses has reduced.

survey conducted by ComScore revealed that users on Pinterest follow an average of 9.3 retailers, compared with 8.5 by Twitter users and 6.9 by Facebook users. This means businesses have a greater chance of converting a lead without having to shell out big bucks on advertisements and sponsored links.

Additionally, with every image you pin, you are also generating more inbound links, as all images can be added with a link, leading to the original website of the image. So you have an almost direct link from you company website to the consumer.

Companies such as General Electric, Time Magazine, Whole Foods are already leveraging on Pinterest for their business.

Pinterest is the perfect social media platform for hotels, hospitality, food chains, or any other type of business that wants to tell its story visually, to its customers.

Take a look at how Tourism Australia is using Pinterest to maximse the number of tourists to Australia.

Do a little research for yourself, you will be surprised at the number of well-known brands already on Pinterest. But before you do find out your business’s realistic stance on Pinterest.

Become a trend setter, be the first in your domain to start using Pinterest and maximise on the leads that it generates!

 

 

About Logan Nathan

Social Media Business Consultant | Social.Local.Mobile Marketing-Strategist| Speaker | Trainer

 

Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook.  As the Social Media Business Consultant with over 30 years’ experience in corporate, SME business, together with running his own organisation for the past seven years. Logan is focused on guiding organisations through the four stages of social media for business – Education, Strategy, Implementation and On-going Management. If your business needs expert assistance on creating a custom Social Media and Search Engine Optimisation Strategy, contact us via logan@logannathan.com. Logan is also an expert on use of major Social Media sites for Business (i.e. Facebook, Twitter, Pinterest and LinkedIn). He is running a series of workshops over the next few months on use of Social Media and LinkedIn for business purposes. To Register : –

– http://www.ictsocialbusiness.com.au/social_media_education/social-media-training-workshop/Getting-leads-from-LinkedIn

Stay tuned for more developments from Logan’s company!