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Youtube – The live face of your Business

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While YouTube is used by a large number of individuals to post interesting & entertaining videos, astute marketers are using it to present the human face of their business and grow their sales. Using YouTube for business is not about creating a profile and uploading a bunch of commercials. There’s a lot more to using as a social media marketing tool. . . .

While YouTube is used by a large number of individuals to post interesting & entertaining videos, astute marketers are using it to present the human face of their business and grow their sales.

Using YouTube for business is not about creating a profile and uploading a bunch of commercials. There’s a lot more to using as a social media marketing tool.

To reach out to your target audience and keep them coming back to view the videos again, you need to maximise your strategy:

  1. Create a specific channel for the videos : People watching your video can subscribe to your channel, and watch all of the videos you have created, as well as your favourites. This means that obviously your videos will be seen more, and people will start searching for your videos by your profile or channel’s name.
  2. Optimize your videos : Optimize your videos with the desired keywords and include “comments on” for community discussions.
  3. Add new videos : A one-off video will not help your business. It is essential to upload new videos frequently to build an audience.
  4. Provide original and interesting content :It’s important to keep in mind when creating the videos that viewers will come back to view the videos again, and share them with their friends, only if the videos are informative, original and interesting.
  5. Leverage social media : Share the video across the social networking channels like Facebook and Twitter using the sharing options provided by YouTube using the share option provided. This helps increase visibility and better search engine optimization.
  6. Embed the videos in the blog : This generates higher views for the blog as well as reaching out to the desired target audience.
  7. Take advantage of YouTube tags; use adjectives to target people searching based on mood; and match your title and description to the tags.
  8. Experiment! Don’t be afraid to innovate and experiment. Get creative and have fun. Your audience will love you for it.