Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

Blog

SME AI Transformation #1: Before You Buy AI, Look in the Mirror

AI is becoming the new gold rush for SMEs ,but rushing in without clarity is a costly mistake. AI doesn’t fix broken processes or unclear strategy; it amplifies them. Before investing in tools or automation, businesses must first understand what they’re trying to improve. In the AI era, clarity isn’t optional it’s the real competitive advantage.

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Blog

Is Microsoft the Answer to Your SMB’s Digital Transformation Journey?

“It’s no longer about procuring one solution and deploying one. It’s really you yourself thinking of your own future as a digital company.” – Microsoft CEO, Satya Nadella

With cloud, mobile, social, and big data transforming the everyday lives of our customers – the only option today’s businesses are left with – is to prepare for change or let competitors take over.

As a Microsoft Surface Life Brand Ambassador, I’ve been to several Microsoft events where products are being showcased, highlighting the key role they play in improving operational efficiency and meeting customer expectations for various businesses.

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