Think Digital - Rewired for the AI Age
“AI isn’t just the future to adapt to; it’s a future you can shape.” - Logan Nathan
Backed by 2 decades of experience helping individuals and businesses transform, Logan’s latest book on AI helps you start small, learn fast, and scale what works.
Entrepreneurship, Technology and Innovation when paired together, can work wonders!
As a Digital Transformation influencer and a thought leader, I believe that there is always room for improvement and finding a way to do things better than before should be our foremost goal.
Embrace digital transformation and make your business future-ready for today’s tech-savvy clients!
My consulting and strategy services are crafted to help small to medium business owners re-think their current business processes and gear up for a digitally disruptive future.
Crafting digitally disruptive models for SMBs with customer centric approach and targeted results
Introducing customer-centric out-of-the-box solutions to solve problems and transform lives.
Locally born customer-centric Field Service Management Platform is now strengthening its roots globally.
Facilitating local digital innovators and disruptors with funding to grow and prove their mattle.
Advising Field Services professionals on technology integration and digital growth strategy.
Digital Transformation is not achieved overnight!
Being a start up entrepreneur, I know it’s the tiny steps we take in the right direction, every single day, that make us who we are.
Having multiple integrations with some of the best accounting and payment platforms and partnering with the most trusted Trades Services Associations and Property Maintenance Providers, i4Tradies is a one- of-its-kind Field Service Management platform
Offering a 360-degree approach to Field Service Management, i4T Global brings Property Occupants, Field Service Suppliers and Authorised Service Agents with solution that seamlessly connect them to deliver a unified and unmatched service experience.
solomoIT has grown to become a leading outsourcing partner for Australian SMEs, offering holistic and proven digital marketing solutions for clients in Field Management Sector that cover all aspects of their online presence and help them become leaders in their respective fields.
solomoIT has grown to become a leading outsourcing partner for Australian SMEs, offering holistic and proven digital marketing solutions for clients in Field Management Sector that cover all aspects of their online presence and help them become leaders in their respective fields.
Resources for your business growth
Insightful and experience-based articles from your local startup entrepreneur and tech leader on
everything local, social and mobile to digitally transform your business and achieve new heights of
success.
CULTURE
- Communication
- Undersanding
- Leverage
- Timing
- Utilisation
- Repetitive
- Energise
Time has come to change your pattern of thinking, make this era YOUR era, be an inspiration, be a winner. Build not a business but a business which is strong, successful and sustainable. Learn and thrive through the trying times, as those are the times where you get to learn for free and mend your mistakes. Consider it experience, exposure and set new milestones. Be a leader in your behaviour, not by title. Be a team player as together makes us stronger. Let us nurture the CULTURE to reach greener and healthy pastures. Grow your business the correct and the steady way.
EXPERIENCE
- Evaluating
- X-factor
- People
- Expectation
- Relationship
- Innovation
- Empower
- Networking
- Collaboration
- Engagement
Are you guilty of treating digital marketing as a ‘nice to have’ than an integral part of your business strategy?
With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile experience as a mere “check in the box”, without translating it into a mechanism to live up to their customer expectations, it’s not a surprise why most SMB brands have not emerged beyond being just another product/service!
SURFACE
- Secure
- Usability
- Relationship
- Flexibility
- Activities
- Connectivity
- Engaging
Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware interfaces.
With the growing need for Small to Medium Enterprise Businesses (SMEs) to become more productive and versatile, there has never been a more perfect time to embrace cloud, excel in your passion and make your business SURFACE as a leader in your niche.
STAR
- Small Steps
- Technology
- Actions
- Relationship
Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fueled by innovation using digital technology!
This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global STAR!
DISRUPTION
- Drive
- Innovation
- Speed
- Rethinking
- Understanding
- Personalisation
- Timing
- Investment
- Opportunities
- Next
Having the potential to turn the sails in favour of neophytes and bring down incumbents, Digital DISRUPTION is reshaping markets with the speed and force that has no match in history!
Survivors are those businesses that are pro-actively adopting digital, but in order to thrive, they must also innovate new business models to keep pace with the digital age!
SMART
- Sociable
- Maximise
- Authentic
- Relationship
- Team Work
From what used to be a futile idea considered to die off soon, in just over 5 years “Social Selling” has forced the most brilliant minds to shift the conversation from
“Is Social Selling worth it for my business?” to
“How can I adopt social selling for my online business?” and now in 2016
“How can my business excel at Social Selling to reach or exceed my sales quota?”
Like a game changer, Social Selling has revolutionised the way businesses are looking at their customers and vice versa. As the practice becomes more commonplace,
Social Selling in 2016 is going to be a question of how well you do it rather than to do it or not!
SOCIAL
- Stimulate
- Optimise
- Complement
- Indulge
- Asure
- Leverage
“Do you know that a whopping 80% of SMEs in Australia lack a strategic SOCIAL media plan!
According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media, which means this remains a fairly untapped avenue for SMEs in Australia.
If your SME business still lacks a social media presence, while your customers are actively using it, there is a great chance that they are buying from your competitors rather than you!
Trusted digital advisor for brands over decades
Latest Blog Posts
We like to keep tabs on everything technology. Check out some of the latest blogs we have created
on digital transformation, innovation, leadership, customer experience management, Internet of
things and many other hot topics to fuel the growth of your business.
Why Every SME Needs an AI Policy, Before the First Problem, Not After
An AI policy isn’t about slowing teams down, it’s about protecting trust, accuracy and accountability.
For SMEs, the biggest risk isn’t using AI, it’s using it without clear rules, review and responsibility.
Best New Year Gift for Your Coworker, Ready to Step Up in 2026
There’s nothing wrong with treats and trinkets. But for the coworker who’s clearly ready to step up in 2026, you have a chance to give something that quietly changes the trajectory of how they think, work and plan their career.
The 10 AI Shifts You Can’t Ignore In 2026
If 2023 was the year the world discovered generative AI, and 2024–25 were the years it hit mainstream adoption, 2026 is the year AI is absorbed into the foundations of how we work.
People I have worked with
