Is Microsoft the Answer to Your SMB’s Digital Transformation Journey?

16/05/2017 by Logan Nathan

“It’s no longer about procuring one solution and deploying one. It’s really you yourself thinking of your own future as a digital company.” – Microsoft CEO, Satya Nadella With cloud, mobile, social, and big data transforming the everyday lives of our customers – the only option today’s businesses are left with – is to prepare for change or let competitors take over. As a Microsoft Surface Life Brand Ambassador, I’ve been to several Microsoft events where products are being showcased, highlighting the key role they play in improving operational efficiency and meeting customer expectations for various businesses. . . .

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3 Mind-Blowing Digital Transformation Lessons You Can Learn from Australian Farmers

05/04/2017 by Logan Nathan

If you have ever been to rural Victoria, you just can’t ignore the air drenched with the beautiful aroma of fresh produce. Little do we realise the amount of sweat that rolls down a farmer’s brow to ensure his cows receive adequate water, the crop is safe from insect infestations and the fruit reaches the stores tasting as great as it was picked minutes before! As a Digital Transformation Strategist and Microsoft’s brand ambassador, I’m fortunate to have visited several of these farms myself, got to know the struggles these farmers used to have and experience firsthand how empowering their people and processes through technology helped them overcome challenges related to lost effi

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6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends

07/10/2016 by Logan Nathan

What if I told you that in the next few years, the now-ubiquitous smartphone will give way to its smarter cousins that will manage everything — from monitoring your health and sleep patterns to manipulating the window blinds to controlling the temperature in your office? Or that motion sensors will automatically schedule meetings for you or perhaps suggest a nice restaurant nearby sensing your hunger? These ideas are not only within reach, but with each passing day, they are speedily progressing into reality. Riding these trends in Australia are companies like GoFar — mobile app and in-car display that helps to drive your vehicle up to 15% more fuel efficiently — and Wattcost —

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10 Reasons Why SMBs Must Implement a Customer EXPERIENCE Management Culture Today

11/08/2016 by Logan Nathan

Are you guilty of treating digital marketing as a ‘nice to have’ than an integral part of your business strategy? With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile experience as a mere “check in the box”, without translating it into a mechanism to live up to their customer expectations, it’s not a surprise why most SMB brands have not emerged beyond being just another product/service! SMBs must branch out their digital efforts to build stronger business relationships with their customers.That calls for not only collecting useful customer insights, but leveraging the information to optimise every interaction from the customer’s perspective to fos

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7 Reasons Why SME Businesses Must SURFACE In 2016 And Beyond

01/08/2016 by Logan Nathan

Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware interfaces. With the growing need for Small to Medium Enterprise Businesses (SMEs) to become more productive and versatile, there has never been a more perfect time to embrace cloud, excel in your passion and make your business SURFACE as a leader in your niche. If you have read any of my previous articles, you probably know where I am heading to! Yes, you guessed it! I will be using SURFACE as an acronym to explain why a hybrid device and a cloud interface can push your SME business throu

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How To Leverage Digital Transformation to Become Global STARS? – A Case Study

23/06/2016 by Logan Nathan

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fueled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most of us are aware of companies such as AirBnB and Uber, who have innovatively revolutionised the way we book our accommodation and travel using Social, Local and Mobile Information and Digital Technologies. Valued at over billions of dollars, neither of

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Is Your Business A Potential Target For The Next Digital DISRUPTION?

02/02/2016 by Logan Nathan

Having the potential to turn the sails in favour of neophytes and bring down incumbents, Digital Disruption is reshaping markets with the speed and force that has no match in history! Survivors are those businesses that are pro-actively adopting digital, but in order to thrive, they must also innovate new business models to keep pace with the digital age! What does Digital DISRUPTION mean for your business? If it’s the destiny of every business what can we do to prepare for it? Let’s dive in and find out! Drive for digital has already happened! According to a forecast by Accenture, in just 5 years, Australia’s digital economy is going to experience a 26.1% growth from 201

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21 Digital Marketing Trends for SMEs in 2016 – An Infographic

27/01/2016 by Logan Nathan

When it comes to the emerging digital marketing trends, questions like “What’s Hot” and “What’s New”, always seem to be on the radar! The way I see it, 2016 will be heading towards a major shift in three prominent areas of digital marketing by focusing on ROI: R – Responsive WEBSITE Design Layout O – OPTIMISE for Search Engines (SEO) I – Innovative SOCIAL Media Marketing Campaigns Let’s dive into what is going to be different about each of these in 2016 and how SME business owners can keep up to grow online and achieving your ROI! Responsive WEBSITE Design Layout With less than 10 seconds to make a first great impression with your company website today, following are the act

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The SMART Way to Kick-Start Social Selling In 2016

by Logan Nathan

From what used to be a futile idea considered to die off soon, in just over 5 years “Social Selling” has forced the most brilliant minds to shift the conversation from “Is Social Selling worth it for my business?” to “How can I adopt social selling for my online business?” and now in 2016 “How can my business excel at Social Selling to reach or exceed my sales quota?” Like a game changer, Social Selling has revolutionised the way businesses are looking at their customers and vice versa. As the practice becomes more commonplace, Social Selling in 2016 is going to be a question of how well you do it rather than to do it or not! So what will Social Selling mean for you

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6 Social Media Trends SMEs need to Watch Out For in 2016

09/12/2015 by Logan Nathan

“Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media, which means this remains a fairly untapped avenue for SMEs in Australia. If your SME business still lacks a social media presence, while your customers are actively using it, there is a great chance that they are buying from your competitors rather than you! If you do have a social media presence but lack strategy, then without doubt you’ll be finding it hard to generate the return on investment! With just a couple of weeks to go before we

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