Optimizing Your Social Media Marketing Through Twitter Utilities

14/04/2010 by Logan Nathan

With Twitter sewing up the market for sharing bits of information with the public, smart entrepreneurs are hopping on the bandwagon and leveraging the enormous success of Twitter with their own services. . . .

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Australian Social Media Management Company Launches Twitter Event Sharing Platform – TweetMyEvents.com

13/04/2010 by Logan Nathan

A brand new event sharing platform has arrived on the social media scene with the launch of TweetMyEvents on 12th April, 2010. TweetMyEvents is a real-time event sharing platform for the social web. The free service allows users to broadcast their events to the world through Twitter, the popular micro-blogging platform. . . .

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Flickr – Social Media For Business With The Power Of Images

30/03/2010 by Logan Nathan

They say a picture is worth is a thousand words. As a social media for business marketing strategy however, pictures could be worth a thousands of dollars. Are you using pictures effectively to promote your company or products effectively online? One of the most underutilized and least appreciated tactics is sharing a full suite of downloadable online photos. Sharing images of your key staff, company building, special events and the like can help people familiarize themselves with the company and build trust with your company. . . .

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Using Social Media for Business – The Power Of LinkedIn written by Logan Nathan

14/03/2010 by Logan Nathan

With over 125,000,000 professionals from around the world representing 150 industries. LinkedIn is a trusted online networking platform for business professionals, and is often called the “Facebook” of business. LinkedIn offers an excellent opportunity for business professionals to initiate contacts that can lead to fruitful business relationships. Professionals like accountants, lawyers and engineers are increasingly focusing on LinkedIn as a key element of their social media marketing arsenal. . . .

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Social Media Ethic – Why You Should Think Before You Type?

08/03/2010 by Logan Nathan

Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler). So if you make a mistake, you can apologize and smooth out the situation. Many times you can even improve on a poor first impression. . . .

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Getting Your Website Integrated With Social Media written by Logan Nathan

30/12/2009 by Logan Nathan

Until recently business owners considered Social Media a passing fad. Now even the big business have realised the immense potential of social media as a marketing tool and have embraced this marketing phenomenon with open arms. The obvious next step of course is to integrate social media with the business website. While this may sound difficult to anyone outside the technology industry, it really is not difficult. Essentially using social media is just another way of expanding channels of communication with prospects and customers using content in different forms that are already prevalent, such as video, audio and text. . . .

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Social Media Strategy For Business

20/12/2009 by Logan Nathan

Social media has taken the marketing world by storm and ignoring it can result in lost market share and opportunities to promote brand awareness among a far wider community of prospects that traditional media can ever hope to reach. An amazing business tool, social media, if used correctly can open up an entirely new communication channel to enable businesses engage with customers, obtain valuable insights and respond in an appropriate manner to gain brand equity and increase the level of trust with the company. Besides, by using available measurement tools the effectiveness of the conversations that businesses have with prospects can be measured closely, allowing them to fine tune their soc

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Sydney based Internet Marketing Company wins Hills Excellence in Business Award

30/11/2009 by Logan Nathan

ICT Internet Presence (owned and operated by Logan Nathan Pty Ltd) based in the Norwest Business Park has won the coveted ‘Hills Excellence in Business Award 2009’ for their Innovation in Process/Technology. Located in one of the fastest growing and popular business parks based in the Hills District (North West of Sydney), ICT Internet Presence (ICTIP) has been servicing customers throughout Australia and the award is a testimony to their focus & implementation of a number of innovative online initiatives using creative Social Media techniques. . . .

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RSS – Can it Be Used As A Social Media Tool?

13/11/2009 by Logan Nathan

The advent of Web 2, quickly introduced the concept of social marketing, which has changed the way businesses go about driving traffic to their websites and blogs. Linking a website to social media channels such a s LinkedIn, Facebook and Twitter helps marketers get their business categorized correctly by search engines. This results in targeted traffic being driven to the websites. . . .

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Driving Traffic To Your Website With RSS Feeds

by Logan Nathan

While many internet users readily click on the RSS button on their preferred websites to keep themselves updated on news, sports, blogs or videos, few seem to realise the role that RSS can play in the improving search engine ranking on Google or driving traffic to their websites. . . .

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