8 Ways to OPTIMISE Your Small Business for Google Search in 2016

02/12/2015 by Logan Nathan

If you are a business owner keen to be ahead of your competitors online, then this post will help you review and plan on how well is your online presence optimised for 2016 and the things you need to do in order to tackle the upcoming digital marketing challenges for your business! Every year, Google rolls out a host of sweeping updates to its search engine algorithm most of which are dictated through changes in user preferences. In 2015, there were 3 major updates by Google! 1. Mobilegeddon (April 22, 2015) – Google’s algorithm update indicating that mobile-friendly websites will be given preference in search results. 2. Quality Update (May 3, 2015): Google introduced some ne

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7 Ways to Gear up Your Small Business Website for 2016

25/11/2015 by Logan Nathan

Are you a small and medium business owner looking for a way to improve your online marketing branding and ROI in 2016? If yes, then read on… Did you know that you have less than 10 seconds to make a first great impression with your company website today? The fact is that start-ups, entrepreneurs and small and medium businesses are struggling hard to keep their heads above the water, let alone thrive in this neck to neck competitive online landscape! Having said that, it’s imperative for your online business to have a website that provides a quick interpretation of the benefits, easy navigation through pages, develop credibility and prompt site visitors to take a desired action. H

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Branding Yourself on LinkedIn– Landing Your Next Dream Job with REAL LIFE Skills!

20/11/2015 by Logan Nathan

With the advent of social media platforms, the process of identifying smart post-graduate students to fill key senior positions with a company has tremendously evolved over the years! However, how many of these fresh graduates have adopted the REAL LIFE skills required to establish a strong online identity, beat competition and land their next dream job? You guessed it! Only a handful. “When it comes to Social Media, you don’t need to tell the young generation how to use it! However, LinkedIn is different and a vast majority of young, tech-savvy individuals pursuing professional studies fail to position themselves correctly, in order to land their next dream job during their pos

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5 Social Selling RULES to Tell Your Audience Great Business Stories online!

09/10/2015 by Logan Nathan

Story-telling is a term thrown into the boardroom more often than I drink coffee! But have you ever wondered what story-telling has got to do with ‘Social Selling’ business! Well, the answer is: Everything! Paraphrasing seasoned digital marketer, Seth Godin, people are no longer interested in the products you sell, but the stories you tell! Why so? As I highlighted in my latest book: Think Digital: The Ultimate digital transformation guide for SMEs: Storytelling has the power to captivate the senses of our audience on a level that’s simply unattainable when we keep on bragging about our products or services alone! Let me explain this further by sharing with you 5 quick RULES of

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Social Selling – Love it or Hate it, you Gotta LIKE it (Updated)

21/09/2015 by Logan Nathan

This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you.   Every time you view a post on social media, you probably contemplate whether you should click the LIKE button or ignore it and move on to the next. You may also have wondered what the fuss is all about.Is there really a benefit to LIKING a page or a post? Apart from satisfying one’s ego, does anybody really care?     I’ve been a serious student of Social Media for almo

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IS YOUR COMPANY’S SOCIAL MEDIA POLICY PROTECTING YOUR BUSINESS

19/06/2015 by Logan Nathan

Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online and achieve as part of their Digital Transformation goals. When used correctly, it can open floodgates to brand awareness, site visits, engagement and conversion. However, without well sought-out guidelines the same asset can turn into a heavy liability with serious legal implications. Being a digital transformation strategist, I believe that businesses not only n

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Social Media Marketing – I Want To Do It But I Can’t

17/03/2015 by Logan Nathan

Business owners and start-ups keen to promote their brands can no longer ignore the importance of social media management and the numerous benefits it can reap for them. Nonetheless, most business owners find it hard to keep up with the competition in term of their social media marketing strategy and its execution, when they attempt to do it themselves. Despite being the most powerful brand building tool today, if not managed correctly, it can bring more harm than help to your business. So how can business owners and start-ups EXECUTE this challenge? Yes, you guessed it right! I will be using the keyword EXECUTE to unveil this challenge!   Skills to Reach Out Most small business

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Social Selling: Is This The Right Way to Sell on LinkedIn and other Social Platforms?

02/05/2014 by Logan Nathan

In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up. After practicing Social Selling for over four years I have come to realise that successful social selling requires that you follow a strategic process. The o

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Are You Listening, Shouting or Collaborating with your Digital Marketing Online Audience?

11/04/2014 by Logan Nathan

By now we all accept that Social Media Channels and Smart Mobile devices have revolutionised the way businesses brand, communicate and present themselves to prospects, clients, suppliers and others important to growing a business. Now that we are using these amazing technologies to broadcast our messages, have we stopped to think about our activities online and whether we are using it to get the best outcome for our business? In my digital marketing consulting assignments, I’m often approached by business owners who complain that despite a respectable presence and active participation online, they haven’t been able to engage their audience in a manner that eventually leads to a busine

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Does Your Digital Marketing Blueprint Have the Power to Impact the Business Landscape?

10/03/2014 by Logan Nathan

When clients approach me to help them design and implement a digital marketing strategy, one of the first things I notice very often is that they find it very challenging to go about creating a digital marketing blueprint in this age where new media are sprouting at an astonishing pace. So how do you structure your Digital Blueprint to create an impact on the business landscape? That’s what I’m about to share you in this article and explain how you can make an IMPACT with your own Digital Marketing Blueprint! Integration – Using Social Local Mobile  To begin with, you need to understand how the digital landscape has changed so you can reach your prospects quickly and efficientl

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