12 Steps to a Successful Social Media Marketing Plan

01/07/2013 by Logan Nathan

12 Steps to a Successful Social Media Marketing Plan Social media is no longer a question of “should we” but a question of “how to”. Businesses have been consistently cutting back on tradition marketing expenses whilst increasing investment in online marketing. And, guess which dimension of online marketing is the best way to reach your customer! Yep, social media! And, this week, we pull back the curtains on how you too can implement a successful social media campaign for your organisation. Social media has proven itself repeatedly, as a useful tool to place brands ‘out there’, giving them maximum exposure and also turning audience into raving fans. Let’s not forget h

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Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated)

26/06/2013 by Logan Nathan

Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated) In the first part of this series I explained how you need to structure your LinkedIn profile so you achieve an ALL STAR level. If you haven’t yet done so I would recommend studying Leveraging LinkedIn as a precursor to engaging on LinkedIn. In this second part of the Pain, Prescription and Pills Series, I will do a health check on to diagnose the shortcomings of engagement practices that cause pain for most users when engaging on LinkedIn. The Prescription and Pills series will help you power your LinkedIn engagement levels to new heights, so you reach your personal and

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Mobile Apps and Their Importance to SMEs in Australia

17/06/2013 by Logan Nathan

Mobile Apps and Their Importance to SMEs in Australia In this week’s edition of our newsletter we will be talking about the impact mobile apps can have towards providing a boost to your small business in Australia. Mobile apps is a widely talked about topic today. With the rapid rise of smartphone usage it has become a leading source of convenience for both business and customers. Be it for product searches, product reviews, purchases, reservations, bookings etc. mobile is increasingly becoming the preferred source. Small business owners depend on staying connected with their customers and mobile apps provide the perfect medium. According to GO-Globe.com, as much as 80% of the w

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HootSuite – A Flexible Social Media Management Solution – Part 2

05/06/2013 by Logan Nathan

HootSuite – A Flexible Social Media Management Solution – Part 2 Following up on last week’s article where we talked about the main benefits of using HootSuite as your social media management solution, this week we will be shedding light on the reporting facilities provided by it. Here’s where HootSuite stands out from most other tools – you can analyse your social media performance using over 40 analytics modules for a custom report or simply use a pre-made template for a quick and easy analysis. Take your pick! One of the continuous challenges social media professionals are faced with is being asked to justify their social media initiatives in terms of return on investment

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The Pain, Prescription and Pills Series – Part 1: Leveraging LinkedIn (updated)

03/06/2013 by Logan Nathan

Leverage LinkedIn – Your Profile to ALL STAR status Social Selling: Pain, Prescription and Pills Series – Part 1 (updated) Ever wondered how you could get to the ALL STAR level on LinkedIn? Sounds easy enough. All you do is provide LinkedIn with the content required and ensure you tick all the required boxes. It’s a good start, but there’s more to becoming a STAR on LinkedIn then what meets the eye. To help you on the path to becoming a LinkedIn star, I’ve created a profile and diagnosed what the shortcomings are. I’m sure my Pain, Prescription and Pills approach will help revamp your LinkedIn profile so you’re a real STAR on LinkedIn! This series of articles has been ti

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HootSuite – A Flexible Social Media Management Solution – Part 1

20/05/2013 by Logan Nathan

HootSuite – A Flexible Social Media Management Solution – Part 1 Social media has risen to becoming platform for businesses to gain more reputation, branding, traffic and generate leads for your business. With the benefits offered by each social media platform varying, most Australian businesses have found it to be beneficial to maintain a presence in the key social media networks such as Facebook, Google+, Twitter and LinkedIn. However, experience tells us, managing a wide range of profiles can be overwhelming and you may have experienced your social media activities spiraling out of control.  Social media management tools such as HootSuite can help you gain control and get th

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From Concept to Market – A Digital Marketing Success Story in Sydney

06/05/2013 by Logan Nathan

From Concept to Market – A Digital Marketing Success Story in Sydney In this edition we bring to light the success story of Platinum Valet Dry Cleaning and its path to establishing a strong online presence. Launched in 2012 in Sydney by Sam and Jacki Mansour, Platinum Valet is a family-owned business that is committed to providing convenient dry cleaning and laundry services for households and organisations. Those of you from Sydney and around would appreciate the competitive nature of the dry cleaning industry. When looking for a desired service most of us simply search online, and the dry cleaning industry too is no exception. Standing out from the crowd is always the key. With

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Digital Marketing – A Boon for Small Businesses in Australia

22/04/2013 by Logan Nathan

Digital Marketing – A Boon for Small Businesses in Australia Recent advancements in the digital sphere have revolutionised the world of business in numerous ways. A couple of decades ago, marketing communications were limited to TV, radio and print, which remain very expensive and beyond the reach for many small businesses here in Australia. The situation where big marketing budgets mean more clout for the organisation has changed immensely due to the advent of digital marketing channels. These channels have levelled the playing field for small businesses, arming them with the tools to take on their larger, cash-rich competitors. This week we address how you too can harness the power o

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Are You Measuring Your Social Media ROI?

08/04/2013 by Logan Nathan

Are You Measuring Your Social Media ROI? Social media has revolutionised consumer behaviour in numerous ways making it impossible to be ignored. Your customers are all out there, logging into Facebook, Twitter etc. connecting with friends and family, looking for entertainment and exchanging product/service reviews. The sheer pace of information exchange has resulted in some comparing this phenomenon to “word-of-mouth on steroids”. An organisation’s social media strategy needs to be solid for the very reason that social media, done right, can facilitate meaningful connections and engagement with the target audience. These connections and engagement lead to customer loyalty, brand re

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5 Big Changes in Social Media Since January 2013

26/03/2013 by Logan Nathan

5 Big Changes in Social Media Since January 2013 The fabulous world of social media has undergone numerous changes during the recent past. Each platform, in its quest to provide the ultimate user experience and to set itself apart as the preferred choice, has evolved continuously. While the channels battle it out, we as users have been exposed to a variety of forms of information exchange, connections and engagement. This phenomenon has resulted in a complete change in our behavioural patterns as consumers forcing digital marketers to continuously re-think their strategies to stay atop the myriad of changes that occur. Based on our observances during the past few weeks, our team has p

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