Are you losing business without a mobile friendly website presence?

12/11/2012 by Logan Nathan

Recent years have seen much hype surrounding social media and how companies can benefit from it. Today, social media has become a business norm and the focus has shifted towards mobile. With the world moving towards Social, Local and Mobile (SoLoMo) media, it has become imperative for businesses to make the shift towards mobile. It is no longer adequate to have a mobile friendly website; you need to supplement it with tablet versions of your websites as well, in order to attract more customers. The digital shopper is used to a customer centric business model and not a product centric one. This means deep levels of customisation based on the customer’s location, browsing habits and socia

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The Top Four Google Algorithm Changes that Affect your website SEO

05/11/2012 by Logan Nathan

2012 saw some major changes in the Google search algorithm. This is all part of Google’s effort to ensure top quality websites rank high on the search. Chances are, your website too may have been affected, giving rise to the question: What are the changes that affect your website’s performance on search engines? Organic Traffic- coming from unpaid listing on search engines Step one is to determine if your website has been affected by these changes. Check your Google analytics reports and compare them with previous reports to identify if there are any significant organic traffic changes. You need to pay attention to the organic traffic generated, as this is the stream that the Google

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How is your website SEO impacted by Google recent changes?

29/10/2012 by Logan Nathan

They say change is the only constant in this world and that is certainly true of all things technology related. Google has rolled out yet another update/addition to its search engine algorithm. In early October, Google launched an EMD (Exact Match Domain) Update. Before we look into the potential impact of this, let’s try to get an understanding on EMD. Exact Match Domain as the name suggests are domain names that exactly match the keywords a business/company is competing for. If for example, you are an internet marketing company then the exact match domain would be InternetMarketing.com. This is a loophole in the Google algorithm that has been exploited by smart SEO practitioners. The

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Back to Twitter Basics – A Refresher

21/10/2012 by Logan Nathan

Looks like September and October are months of change for leading social media platforms. A few weeks back Twitter announced some heavy duty changes to its profile.   Together with this Facebook style cover image, Twitter also introduced a brand new iPad app. With all these changes taking place, we thought it’s a good time to revisit the basics of Twitter and why it is one of the top three must have social media platforms for any business. The Network Studies say that Twitter now has over half a billion users and over 140 million active users. If you are looking for word of mouth marketing, this is as good as it gets. Your current customers, future customers are already on Twitter

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LinkedIn Launches New Company Pages

15/10/2012 by Logan Nathan

When it comes to social media and B2B relationships, LinkedIn is the first platform that comes to mind. Maintaining a company page on LinkedIn is so common that we don’t even question why we need it anymore. LinkedIn recently announced the launch of new company pages and rolled it out to the public over the course of last week. Let’s take a look at the changes. The major change that LinkedIn has done is at design level, not at feature level. Similar to Facebook, Google+ and Twitter, LinkedIn now allows you to add a cover image for your company page. You can use this customisation to show off the more business and operations side of your company. Norwest Business Portal is a gre

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Open Table – Foursquare partnership – A step in the SoLoMo Direction

08/10/2012 by Logan Nathan

SoLoMo was a buzz word and year ago, but today it’s an undeniable business opportunity. There are plenty of location based apps that allow you to locate the nearest store, to call a delivery service and get deals. Thanks to Foursquare, we can “check-in” our location and let our friends and connections know we are. The more you check in the more deals you can unlock, based on your location. Well, life just got sweeter. Foursquare has partnered with Open Table, to offer you with an in-app reservation. This means – you can make a reservation, without leaving Foursquare. Source : – http://techcrunch.com/2012/09/28/foursquare-partners-with-opentable-to-make-reservations-simple/

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How are companies using social media for engagement?

02/10/2012 by Logan Nathan

Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how effectively are they utilising social media platforms for customer and brand engagement? Source: http://www.socialmediamodels.net/social-media-adoption-models-category/social-engagement-journey/   Spredfast recently released a report on the Social Media Engagement Index: A Benchmark Report on the State of Corporate Social Programs. This report gives us insight into how companies are engaging with social media platforms. The following are the brief findings of the report. Most brands that were surveyed are taking a centralised approach to all things social.

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Smartphone Usage in Australia – How does it affect your business?

17/09/2012 by Logan Nathan

Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth, affecting the entire business arena. This coupled with the phenomenal growth of social media, has changed the very foundations of business transactions. If you are a business owner, you need to be mindful of the technological changes that are sweeping the globe, and adapt accordingly. If not, you will be left behind, as your customers start looking for alternative options. According to data published by Google, in Australia, Smartphone penetration stands at 52%; higher than both the USA and UK. Source: http://www.thinkwithgoogle.com/mobileplanet/en/ As d

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Why Pinterest is becoming a key social media platform for businesses

03/09/2012 by Logan Nathan

Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest? Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care? Figure 1 : – Traffic growth for Pinterest in the past 12 months, http://econsultancy.com/lk/blog/10598-10-interesting-digital-marketing-stats-we-ve-seen-this-week-12   While it

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The Challenge for Businesses with Social Media and Mobile

26/08/2012 by Logan Nathan

As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications.  But how are the IT departments of companies going to cope? How can they survive? With applications, analytics, add-ons, server space all freely available, do organisations require an in house IT department? What is the future of enterprise IT? Gartner research indicates that within the next three years, almost 35% of enterprise IT expenditures will happen outside of the corporate IT structure. What does this mean?

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