The Role of Social Media in the Real Estate Industry

05/04/2012 by Logan Nathan

At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different. Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end. . . .

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Tricks to creating a successful YouTube Campaign

22/03/2012 by Logan Nathan

Founded in 2005, over the period of 7 years YouTube has become the world’s second largest search engine – after Google. You Tube is primarily a web based video streaming and sharing website where users can share, view, upload and comment on online videos. . . .

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How is Facebook Timeline impacting current brand pages

14/03/2012 by Logan Nathan

In September of 2011, the world’s largest social media network unveiled Facebook Timeline; it was met with a flurry of excitement and criticism. But after much pomp and fanfare, Facebook Timeline was rolled out to fans in beginning of 2012. Today, the timeline debate is for brands. As of end of February 2012, Facebook Timeline has been made available for brand pages. As a marketer, you are probably wondering what this means for your brand? . . .

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Tips to become a successful Twitterer

08/03/2012 by Logan Nathan

Having started off my career as a social media marketing assistant a few months back, after many internal training sessions I have settled into my role and am now confidently using Twitter for business marketing. I now manage a multitude of clients from varying industries for the Australian market. Prior to this career opportunity, although I was a regular user of Twitter and Facebook, I had in no shape or form used these social networks for business marketing. Today, however I can safely say that I am reasonably “qualified” to publish my own set of tips on how to successfully use Twitter for Business. . . .

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What is Pinterest? How can you use it for your business?

29/02/2012 by Logan Nathan

Started in March 2010 as a beta version, Pinterest is the latest social media network to take the world by storm. An invitation only social media network, that acts like a pin-up board, has already reached 11.7 million monthly active users. It is also currently the internet’s fastest growing website of any kind and is gaining in popularity as a referral marketing platform. . . .

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[Case Study] – Sydney Based Plumber goes Social

22/02/2012 by Logan Nathan

One hour Plumbing is a Sydney based plumbing service that specialises in hot water, blocked drains and other services such as sewer installation, rain water tanks, taps and toilet repairs together with bathroom and kitchen renovation. The unique service guarantee of One Hour Plumbing is that they quote by the job and not by the hour. . . .

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10 Great Tips for Getting Started with LinkedIn in 2012

19/02/2012 by Logan Nathan

The Social Media team at ICT Social Business spent the better part of 2012 concentrating on Social Search, Social Business and SoLoMo. But this week, we thought it would be a good idea to go back to our Social Media basics, more specifically LinkedIn. We all understand the importance of LinkedIn as a B2B social media marketing tool, and we understand that for a novice it can be quite overwhelming to get started on LinkedIn. Our Business Development Manager – Richard Holland, a relative social media and LinkedIn virgin, has created his own profile and listed a few tips which he thinks will help others like him to Get Started on LinkedIn. Here are the ten tips …. Don’t be afra

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Ten tips that changed how I use Facebook for Business

15/02/2012 by Logan Nathan

When I first joined ICT Social Business, to say I was green behind the ears about Social Media, would be an understatement. I had used Facebook and Twitter for leisure but in no shape or form for business. After many internal trainings session, I became confident in managing major client accounts. During my morning online research rituals, I always find interesting articles and tips on how social media and Facebook can be used for business. So I decided to share some tips which I feel have changed how I use Facebook for Business. Here are the ten tips in managing Facebook for Business: – Tip 1:  – Role Modelling: Take a look at successful social media campaigns and top br

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The Importance of Role Modelling in Social Media

07/02/2012 by Logan Nathan

In the pre-social media age, role models were individuals who served as an example and were emulated by others. Role Models were sporting heroes, public icons, community leaders & business leaders. However, post social media, role modeling took a whole different meaning. For any newbie getting started with social media, one of the key tips that has been widely quoted for social media success is – role modelling. So what is social media role modeling?  There are so many tips and tricks for successful social media engagement and community building, but the most common of them all is watching and learning from companies and brands who have already created successful social media

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Social Search – The End of Traditional SEO?

23/01/2012 by Logan Nathan

We are only a few weeks into 2012 and the social media world has been revolutionised yet again. This time around it’s Google and its Social Network Google+.Google has launched Search plus your World. This feature has been in the works for a while now and released at the beginning of 2012. As expected it faced criticism on many points including privacy concerns, security, anti-trust, and also the war amongst the big 3 Social Media giants Facebook, Twitter and Google+. There is much debate about how this is going to affect traffic from news sites, how this will affect users and personalised search. With Google’s new social search initiative, search results are integrated with a user

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