How To Leverage Digital Transformation to Become Global STARS? – A Case Study

23/06/2016 by Logan Nathan

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fueled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most of us are aware of companies such as AirBnB and Uber, who have innovatively revolutionised the way we book our accommodation and travel using Social, Local and Mobile Information and Digital Technologies. Valued at over billions of dollars, neither of

Read More 0comments

LinkedIn in Australia – An Infographic

11/02/2013 by Logan Nathan

Click below image for the full infographic.     Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium. With LinkedIn set to pass 4 million members in the very near future, Australia accounts for 2% of the platform’s global membership.  Given Australia’s relatively small population, this figure is significant considering it represents 35% of the workforce. With approximately one out of three employees present o

Read More 0comments

Top 10 Social Media Trends To Watch Out For In 2013

09/01/2013 by Logan Nathan

Yet another year has passed with so many predictions and expectations coming true (not the one about the end of the world though, thankfully). Facebook went for an IPO and also reached 1 billion users, Twitter hit 500 million users, LinkedIn launched timeline style pages and Google + launched hangouts and communities. The common factor in 2012 with regards to social media platforms was they recognised the need to offer localised information and mobile based applications. This trend is set to continue well into 2013 (Social.Local.Mobile). The diagram below indicates how some of the key social media platforms will continue to evolve. Source: – http://www.mediabistro.com/alltwitter/so

Read More 0comments

How are companies using social media for engagement?

02/10/2012 by Logan Nathan

Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how effectively are they utilising social media platforms for customer and brand engagement? Source: http://www.socialmediamodels.net/social-media-adoption-models-category/social-engagement-journey/   Spredfast recently released a report on the Social Media Engagement Index: A Benchmark Report on the State of Corporate Social Programs. This report gives us insight into how companies are engaging with social media platforms. The following are the brief findings of the report. Most brands that were surveyed are taking a centralised approach to all things social.

Read More 0comments

Are you Ready for the SoLoMo Shopper?

23/09/2012 by Logan Nathan

A trend is emerging in the globe – more and more people are using their smartphones to do their shopping. They are hyper-connected, always on the go and can probably tell you more about your product than your marketing staff. Is your business ready for them? With social media having taken over our lives, consumers are now using it to find the latest deals, coupons and are buying them via their smartphones. This means, your conventional store-front traffic is going to take a beating. Consumers are no longer interested in walking into a store and spending hours browsing and buying. Instead, they have taken the browsing and buying online. So if you don’t have an online store or a custome

Read More 0comments

The Importance of Social Media Branding for your Business

09/09/2012 by Logan Nathan

Although organisations understand the importance of branding and brand value, today branding related concepts have become more relevant than ever before! A strong brand can increase customer engagement via social media channels and generate leads for your business. Before social media, branding started outside your company, but today it starts with your employees and internal collaborations. A few years ago, companies needed to hire celebrities or sports personalities as brand ambassadors. Now, it’s much more personalised, your employees and even customers have become your brand’s best evangelists. This turnaround was fuelled by social media and the concept of social business. &nb

Read More 0comments

Why Pinterest is becoming a key social media platform for businesses

03/09/2012 by Logan Nathan

Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest? Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care? Figure 1 : – Traffic growth for Pinterest in the past 12 months, http://econsultancy.com/lk/blog/10598-10-interesting-digital-marketing-stats-we-ve-seen-this-week-12   While it

Read More 1comments

The Challenge for Businesses with Social Media and Mobile

26/08/2012 by Logan Nathan

As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications.  But how are the IT departments of companies going to cope? How can they survive? With applications, analytics, add-ons, server space all freely available, do organisations require an in house IT department? What is the future of enterprise IT? Gartner research indicates that within the next three years, almost 35% of enterprise IT expenditures will happen outside of the corporate IT structure. What does this mean?

Read More 0comments

The Top Five Social Networking Sites for your Business

22/08/2012 by Logan Nathan

Social Networking is an established practice in companies and it is considered to be an integral part of online marketing. With the number of social networking sites on the rise and each one offering a different service and catering to a different audience, where do you draw the line? As a business, you cannot afford to spend infinite time maintaining your social networking sites. So which ones can you leverage to maximise the efficiency and ROI of your company? We have compiled a list of the top five social networking sites that we feel are important for companies to consider when drafting your social media strategy. These sites are the absolute must haves for any company. Facebook –

Read More 5comments

The ROI of Embracing Social Media for Business

12/08/2012 by Logan Nathan

Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”. . . .

Read More 0comments