How To Leverage Digital Transformation to Become Global STARS? – A Case Study

23/06/2016 by Logan Nathan

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fueled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most of us are aware of companies such as AirBnB and Uber, who have innovatively revolutionised the way we book our accommodation and travel using Social, Local and Mobile Information and Digital Technologies. Valued at over billions of dollars, neither of

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Social Selling: Is This The Right Way to Sell on LinkedIn and other Social Platforms?

02/05/2014 by Logan Nathan

In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up. After practicing Social Selling for over four years I have come to realise that successful social selling requires that you follow a strategic process. The o

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Are You Listening, Shouting or Collaborating with your Digital Marketing Online Audience?

11/04/2014 by Logan Nathan

By now we all accept that Social Media Channels and Smart Mobile devices have revolutionised the way businesses brand, communicate and present themselves to prospects, clients, suppliers and others important to growing a business. Now that we are using these amazing technologies to broadcast our messages, have we stopped to think about our activities online and whether we are using it to get the best outcome for our business? In my digital marketing consulting assignments, I’m often approached by business owners who complain that despite a respectable presence and active participation online, they haven’t been able to engage their audience in a manner that eventually leads to a busine

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Does Your Digital Marketing Blueprint Have the Power to Impact the Business Landscape?

10/03/2014 by Logan Nathan

When clients approach me to help them design and implement a digital marketing strategy, one of the first things I notice very often is that they find it very challenging to go about creating a digital marketing blueprint in this age where new media are sprouting at an astonishing pace. So how do you structure your Digital Blueprint to create an impact on the business landscape? That’s what I’m about to share you in this article and explain how you can make an IMPACT with your own Digital Marketing Blueprint! Integration – Using Social Local Mobile  To begin with, you need to understand how the digital landscape has changed so you can reach your prospects quickly and efficientl

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The Importance of Mobile Websites for Business

25/02/2013 by Logan Nathan

The Importance of Mobile Websites for Business Did you know that over 70% consumers expect businesses to have a mobile-friendly website? In an era where mobile devices are fast replacing PCs and laptops for a variety of tasks, not having a mobile-friendly website is equivalent to committing business suicide. Consumers continue to do more on their mobile devices, including shopping (looking for bargains, comparing prices etc.), product research (product related feedback on forums and social media channels) and even making reservation for travel and dining out. Let’s find out a bit more about why mobilising your website is essential.  The Statistics – Tip of the Iceberg The A

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Is your web presence Social, Local and Mobile friendly?

31/01/2013 by Logan Nathan

In today’s context, technological advancements and social platforms have rendered it essential for your website to be built upon three pillars – social media, local search and mobile technology (hence the birth of concept, SoLoMo). These three elements have revolutionised the way business is done, and to not follow suite, is to be left far behind your competition. In this newsletter we attempt to introduce you to these exciting technologies by simply scratching the surface of Social, Local and Mobile. Social Media Integration [caption id="attachment_2005" align="alignright" width="254"] Source: Huffington Post’s “100 Fascinating Social Media Statistics and Figures from 2012” b

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Top 10 Social Media Trends To Watch Out For In 2013

09/01/2013 by Logan Nathan

Yet another year has passed with so many predictions and expectations coming true (not the one about the end of the world though, thankfully). Facebook went for an IPO and also reached 1 billion users, Twitter hit 500 million users, LinkedIn launched timeline style pages and Google + launched hangouts and communities. The common factor in 2012 with regards to social media platforms was they recognised the need to offer localised information and mobile based applications. This trend is set to continue well into 2013 (Social.Local.Mobile). The diagram below indicates how some of the key social media platforms will continue to evolve. Source: – http://www.mediabistro.com/alltwitter/so

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