LinkedIn in Australia – An Infographic

11/02/2013 by Logan Nathan

Click below image for the full infographic.     Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium. With LinkedIn set to pass 4 million members in the very near future, Australia accounts for 2% of the platform’s global membership.  Given Australia’s relatively small population, this figure is significant considering it represents 35% of the workforce. With approximately one out of three employees present o

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The Major Changes to Social Media Platforms Facebook and Twitter in 2012

03/12/2012 by Logan Nathan

The year 2012 has been one of major milestones for social media platforms – Facebook and Twitter. Facebook reached the 1 billion user mark and Twitter reached the 500 million users milestone. Furthermore, Facebook also went public and acquired Instagram. So let’s take a look at the some of the key changes in Facebook and Twitter this year. The Major Changes to Facebook in 2012 After the timeline announcement in 2011, Facebook timeline was rolled out to all accounts with a mandatory upgrade. Facebook Chat becomes even more user friendly with icons and links to friends accounts from within the chat window. Over the course of the year, Facebook also launched a desktop chat app

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Facebook Tests Ranked Comments for Company Brand Pages

18/11/2012 by Logan Nathan

It’s been a while since Facebook rolled out any major changes to its users. With all the publicity that Facebook has been getting over its promoted posts and news feed, the social media platform is currently testing – Ranked Comments for Brand Pages. Ranked comments are Facebook’s way of promoting the comment that has the most engagement with the users. It will no longer matter who commented first on a brand’s post, but whose comment has had the most number of likes! The comment with the most number of likes will be ranked higher than the one the others. Source: – http://marketingland.com/ranked-comments-allows-the-commenting-cream-to-rise-to-the-top-26549 There has bee

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Are you losing business without a mobile friendly website presence?

12/11/2012 by Logan Nathan

Recent years have seen much hype surrounding social media and how companies can benefit from it. Today, social media has become a business norm and the focus has shifted towards mobile. With the world moving towards Social, Local and Mobile (SoLoMo) media, it has become imperative for businesses to make the shift towards mobile. It is no longer adequate to have a mobile friendly website; you need to supplement it with tablet versions of your websites as well, in order to attract more customers. The digital shopper is used to a customer centric business model and not a product centric one. This means deep levels of customisation based on the customer’s location, browsing habits and socia

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The Top Four Google Algorithm Changes that Affect your website SEO

05/11/2012 by Logan Nathan

2012 saw some major changes in the Google search algorithm. This is all part of Google’s effort to ensure top quality websites rank high on the search. Chances are, your website too may have been affected, giving rise to the question: What are the changes that affect your website’s performance on search engines? Organic Traffic- coming from unpaid listing on search engines Step one is to determine if your website has been affected by these changes. Check your Google analytics reports and compare them with previous reports to identify if there are any significant organic traffic changes. You need to pay attention to the organic traffic generated, as this is the stream that the Google

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How is your website SEO impacted by Google recent changes?

29/10/2012 by Logan Nathan

They say change is the only constant in this world and that is certainly true of all things technology related. Google has rolled out yet another update/addition to its search engine algorithm. In early October, Google launched an EMD (Exact Match Domain) Update. Before we look into the potential impact of this, let’s try to get an understanding on EMD. Exact Match Domain as the name suggests are domain names that exactly match the keywords a business/company is competing for. If for example, you are an internet marketing company then the exact match domain would be InternetMarketing.com. This is a loophole in the Google algorithm that has been exploited by smart SEO practitioners. The

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A Social Local Mobile Business Solution for the Norwest Business/Sydney Hills Community

23/07/2012 by Logan Nathan

Analysts predict that SoLoMo (Social.Local.Mobile) is going to be the next social media wave that is going to hit the world. At ICT Internet Presence (ICTIP), we believe in staying in line with the technology, which is why a few weeks ago, we decided to convert the Norwest Business Directory into a fully-fledged SoLoMo business portal. Supported by the Sydney Hills council and in partnership with Custom Tec, the portal was developed by ICT Internet Presence. . . .

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Is your Business VISIBLE online to embrace the Social Business Solutions in the future?

19/07/2012 by Logan Nathan

Does your business have a website and a social media presence? But is that enough? Did you know that over 50% of searches are now done on mobile devices? Having just a website alone doesn’t cut it in today’s market, the bottom line has changed – the world is going social, local and mobile (SoLoMo). This revolution is happening now, are you a part of it? . . .

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The Role of Social Media in Business Intelligence

24/06/2012 by Logan Nathan

Traditionally, companies would gather information and feedback from customers through suggestions boxes, feedback forms and periodic surveys via websites or through a particular focus group. This kind of intelligence gathering was often not 100% accurate and did not convey the true reality of the market and the business climate . . .

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What do CEO’s think of Social Media?

17/06/2012 by Logan Nathan

Sixty Four countries, 1709 CEOs from 18 industries – the findings from these have been compiled into IBM’s 2012 CEO report. Among the diverse range of topics covered social media is one of them, and it gives us expert insights into what today’s CEO think of social media and how are they using it to engage. . . .

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