The Major Changes to Social Media Platforms Facebook and Twitter in 2012

03/12/2012 by Logan Nathan

The year 2012 has been one of major milestones for social media platforms – Facebook and Twitter. Facebook reached the 1 billion user mark and Twitter reached the 500 million users milestone. Furthermore, Facebook also went public and acquired Instagram. So let’s take a look at the some of the key changes in Facebook and Twitter this year. The Major Changes to Facebook in 2012 After the timeline announcement in 2011, Facebook timeline was rolled out to all accounts with a mandatory upgrade. Facebook Chat becomes even more user friendly with icons and links to friends accounts from within the chat window. Over the course of the year, Facebook also launched a desktop chat app

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Facebook Tests Ranked Comments for Company Brand Pages

18/11/2012 by Logan Nathan

It’s been a while since Facebook rolled out any major changes to its users. With all the publicity that Facebook has been getting over its promoted posts and news feed, the social media platform is currently testing – Ranked Comments for Brand Pages. Ranked comments are Facebook’s way of promoting the comment that has the most engagement with the users. It will no longer matter who commented first on a brand’s post, but whose comment has had the most number of likes! The comment with the most number of likes will be ranked higher than the one the others. Source: – http://marketingland.com/ranked-comments-allows-the-commenting-cream-to-rise-to-the-top-26549 There has bee

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How is Mobile changing Travel and Hospitality?

18/05/2012 by Logan Nathan

According to research conducted by Google, the number users who research travel via their mobile devices will grow upto 51% this year, with the number of active Facebook user on mobile having increased to 500 million, already. . . .

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How can Social Media be utilised by Hotels?

21/04/2012 by Logan Nathan

Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel’s PR policy. It’s not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings. . . .

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The Role of Social Media in the Real Estate Industry

05/04/2012 by Logan Nathan

At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different. Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end. . . .

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How is Facebook Timeline impacting current brand pages

14/03/2012 by Logan Nathan

In September of 2011, the world’s largest social media network unveiled Facebook Timeline; it was met with a flurry of excitement and criticism. But after much pomp and fanfare, Facebook Timeline was rolled out to fans in beginning of 2012. Today, the timeline debate is for brands. As of end of February 2012, Facebook Timeline has been made available for brand pages. As a marketer, you are probably wondering what this means for your brand? . . .

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[Case Study] – Sydney Based Plumber goes Social

22/02/2012 by Logan Nathan

One hour Plumbing is a Sydney based plumbing service that specialises in hot water, blocked drains and other services such as sewer installation, rain water tanks, taps and toilet repairs together with bathroom and kitchen renovation. The unique service guarantee of One Hour Plumbing is that they quote by the job and not by the hour. . . .

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Ten tips that changed how I use Facebook for Business

15/02/2012 by Logan Nathan

When I first joined ICT Social Business, to say I was green behind the ears about Social Media, would be an understatement. I had used Facebook and Twitter for leisure but in no shape or form for business. After many internal trainings session, I became confident in managing major client accounts. During my morning online research rituals, I always find interesting articles and tips on how social media and Facebook can be used for business. So I decided to share some tips which I feel have changed how I use Facebook for Business. Here are the ten tips in managing Facebook for Business: – Tip 1:  – Role Modelling: Take a look at successful social media campaigns and top br

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The Importance of Role Modelling in Social Media

07/02/2012 by Logan Nathan

In the pre-social media age, role models were individuals who served as an example and were emulated by others. Role Models were sporting heroes, public icons, community leaders & business leaders. However, post social media, role modeling took a whole different meaning. For any newbie getting started with social media, one of the key tips that has been widely quoted for social media success is – role modelling. So what is social media role modeling?  There are so many tips and tricks for successful social media engagement and community building, but the most common of them all is watching and learning from companies and brands who have already created successful social media

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Social Media Wars – Who will dominate in 2012

16/12/2011 by Logan Nathan

What a year it has been in 2011 for those of us embracing social networking for business. The competition among major social media business channel’s in 2011, has been unprecedented. Most of the impetus for this activity is due to the new player in the social media market, being Google+. Looking towards 2012, which major social media channel will dominate the social media market for business. Will it be? Facebook – the seasoned giant; ideal B2C marketing tool Twitter – the underdog , but evolving quickly and radically Google+ – the rookie with a major search engine backing LinkedIn – being seen as a key social media platform for business relationship, rather than just re

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