Social Selling: Is This The Right Way to Sell on LinkedIn and other Social Platforms?

02/05/2014 by Logan Nathan

In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up. After practicing Social Selling for over four years I have come to realise that successful social selling requires that you follow a strategic process. The o

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Strategies for Social Selling Using LinkedIn – The Pain, Prescription and Pills Series – Part 5

11/09/2013 by Logan Nathan

The previous four instalments have set the stage for you to harness the power of LinkedIn to boost your social selling initiatives. Part 5, Strategies for Social Selling using LinkedIn, is the culmination of your journey on the L.E.A.D.S series with me. To recap, you: Have your personal profile at ALL-STAR status  Are you engaging and networking like a pro Have you activated your company page? Understand the basics of social selling and how LinkedIn can help In short, this instalment brings together the aforementioned posts to provide you with a workable strategy towards social selling success. Social selling as we have now come to understand is all about

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Demystifying Social Selling – The Pain, Prescription and Pills Series – Part 4

22/08/2013 by Logan Nathan

In the previous 3 Parts of the PPP series we learnt how to use LinkedIn to build a trustworthy online reputation by setting up your profile to the ALL-STAR level, engaging with your network and activating your company page. Now, with Part 4, we step into the exciting world of sales, which is the very lifeblood of every business. Success in sales has largely depended on relationships. Establishing rapport, leveraging existing relationships and building new relationships via face-to-face meetings, conferences, social clubs etc. has been the norm. However, lead generation is an impending problem for many. Pain – Traditional networking doesn’t generate enough leads In an era

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Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated)

26/06/2013 by Logan Nathan

Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 (updated) In the first part of this series I explained how you need to structure your LinkedIn profile so you achieve an ALL STAR level. If you haven’t yet done so I would recommend studying Leveraging LinkedIn as a precursor to engaging on LinkedIn. In this second part of the Pain, Prescription and Pills Series, I will do a health check on to diagnose the shortcomings of engagement practices that cause pain for most users when engaging on LinkedIn. The Prescription and Pills series will help you power your LinkedIn engagement levels to new heights, so you reach your personal and

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LinkedIn in Australia – An Infographic

11/02/2013 by Logan Nathan

Click below image for the full infographic.     Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium. With LinkedIn set to pass 4 million members in the very near future, Australia accounts for 2% of the platform’s global membership.  Given Australia’s relatively small population, this figure is significant considering it represents 35% of the workforce. With approximately one out of three employees present o

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LinkedIn Launches New Company Pages

15/10/2012 by Logan Nathan

When it comes to social media and B2B relationships, LinkedIn is the first platform that comes to mind. Maintaining a company page on LinkedIn is so common that we don’t even question why we need it anymore. LinkedIn recently announced the launch of new company pages and rolled it out to the public over the course of last week. Let’s take a look at the changes. The major change that LinkedIn has done is at design level, not at feature level. Similar to Facebook, Google+ and Twitter, LinkedIn now allows you to add a cover image for your company page. You can use this customisation to show off the more business and operations side of your company. Norwest Business Portal is a gre

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The Top Five Social Networking Sites for your Business

22/08/2012 by Logan Nathan

Social Networking is an established practice in companies and it is considered to be an integral part of online marketing. With the number of social networking sites on the rise and each one offering a different service and catering to a different audience, where do you draw the line? As a business, you cannot afford to spend infinite time maintaining your social networking sites. So which ones can you leverage to maximise the efficiency and ROI of your company? We have compiled a list of the top five social networking sites that we feel are important for companies to consider when drafting your social media strategy. These sites are the absolute must haves for any company. Facebook –

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10 Great Tips for Getting Started with LinkedIn in 2012

19/02/2012 by Logan Nathan

The Social Media team at ICT Social Business spent the better part of 2012 concentrating on Social Search, Social Business and SoLoMo. But this week, we thought it would be a good idea to go back to our Social Media basics, more specifically LinkedIn. We all understand the importance of LinkedIn as a B2B social media marketing tool, and we understand that for a novice it can be quite overwhelming to get started on LinkedIn. Our Business Development Manager – Richard Holland, a relative social media and LinkedIn virgin, has created his own profile and listed a few tips which he thinks will help others like him to Get Started on LinkedIn. Here are the ten tips …. Don’t be afra

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The Importance of Role Modelling in Social Media

07/02/2012 by Logan Nathan

In the pre-social media age, role models were individuals who served as an example and were emulated by others. Role Models were sporting heroes, public icons, community leaders & business leaders. However, post social media, role modeling took a whole different meaning. For any newbie getting started with social media, one of the key tips that has been widely quoted for social media success is – role modelling. So what is social media role modeling?  There are so many tips and tricks for successful social media engagement and community building, but the most common of them all is watching and learning from companies and brands who have already created successful social media

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Social Media Wars – Who will dominate in 2012

16/12/2011 by Logan Nathan

What a year it has been in 2011 for those of us embracing social networking for business. The competition among major social media business channel’s in 2011, has been unprecedented. Most of the impetus for this activity is due to the new player in the social media market, being Google+. Looking towards 2012, which major social media channel will dominate the social media market for business. Will it be? Facebook – the seasoned giant; ideal B2C marketing tool Twitter – the underdog , but evolving quickly and radically Google+ – the rookie with a major search engine backing LinkedIn – being seen as a key social media platform for business relationship, rather than just re

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