From Concept to Market – A Digital Marketing Success Story in Sydney

06/05/2013 by Logan Nathan

From Concept to Market – A Digital Marketing Success Story in Sydney In this edition we bring to light the success story of Platinum Valet Dry Cleaning and its path to establishing a strong online presence. Launched in 2012 in Sydney by Sam and Jacki Mansour, Platinum Valet is a family-owned business that is committed to providing convenient dry cleaning and laundry services for households and organisations. Those of you from Sydney and around would appreciate the competitive nature of the dry cleaning industry. When looking for a desired service most of us simply search online, and the dry cleaning industry too is no exception. Standing out from the crowd is always the key. With

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The Importance of Mobile Websites for Business

25/02/2013 by Logan Nathan

The Importance of Mobile Websites for Business Did you know that over 70% consumers expect businesses to have a mobile-friendly website? In an era where mobile devices are fast replacing PCs and laptops for a variety of tasks, not having a mobile-friendly website is equivalent to committing business suicide. Consumers continue to do more on their mobile devices, including shopping (looking for bargains, comparing prices etc.), product research (product related feedback on forums and social media channels) and even making reservation for travel and dining out. Let’s find out a bit more about why mobilising your website is essential.  The Statistics – Tip of the Iceberg The A

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Is your web presence Social, Local and Mobile friendly?

31/01/2013 by Logan Nathan

In today’s context, technological advancements and social platforms have rendered it essential for your website to be built upon three pillars – social media, local search and mobile technology (hence the birth of concept, SoLoMo). These three elements have revolutionised the way business is done, and to not follow suite, is to be left far behind your competition. In this newsletter we attempt to introduce you to these exciting technologies by simply scratching the surface of Social, Local and Mobile. Social Media Integration [caption id="attachment_2005" align="alignright" width="254"] Source: Huffington Post’s “100 Fascinating Social Media Statistics and Figures from 2012” b

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The Biggest Trendsetters in 2012 – Social Local Mobile (SoLoMo)

26/11/2012 by Logan Nathan

Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as the year social media matured. Admittedly it has grown at an alarming rate since social media officially become a “baby” in 2004. So what are some of the most influential changes in 2012?   Social Media Platforms & Smart Phones Smart phones and tablets/iPad became a serious contender for any business and presented an opportunity for all marketers. This year, if smart mobile sales are any indication, mobile is here to stay! Even Facebook acknowledged that mobile offers the biggest opportunity and threat to its business. But Facebook countered tha

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Are you losing business without a mobile friendly website presence?

12/11/2012 by Logan Nathan

Recent years have seen much hype surrounding social media and how companies can benefit from it. Today, social media has become a business norm and the focus has shifted towards mobile. With the world moving towards Social, Local and Mobile (SoLoMo) media, it has become imperative for businesses to make the shift towards mobile. It is no longer adequate to have a mobile friendly website; you need to supplement it with tablet versions of your websites as well, in order to attract more customers. The digital shopper is used to a customer centric business model and not a product centric one. This means deep levels of customisation based on the customer’s location, browsing habits and socia

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Open Table – Foursquare partnership – A step in the SoLoMo Direction

08/10/2012 by Logan Nathan

SoLoMo was a buzz word and year ago, but today it’s an undeniable business opportunity. There are plenty of location based apps that allow you to locate the nearest store, to call a delivery service and get deals. Thanks to Foursquare, we can “check-in” our location and let our friends and connections know we are. The more you check in the more deals you can unlock, based on your location. Well, life just got sweeter. Foursquare has partnered with Open Table, to offer you with an in-app reservation. This means – you can make a reservation, without leaving Foursquare. Source : – http://techcrunch.com/2012/09/28/foursquare-partners-with-opentable-to-make-reservations-simple/

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Are you Ready for the SoLoMo Shopper?

23/09/2012 by Logan Nathan

A trend is emerging in the globe – more and more people are using their smartphones to do their shopping. They are hyper-connected, always on the go and can probably tell you more about your product than your marketing staff. Is your business ready for them? With social media having taken over our lives, consumers are now using it to find the latest deals, coupons and are buying them via their smartphones. This means, your conventional store-front traffic is going to take a beating. Consumers are no longer interested in walking into a store and spending hours browsing and buying. Instead, they have taken the browsing and buying online. So if you don’t have an online store or a custome

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Smartphone Usage in Australia – How does it affect your business?

17/09/2012 by Logan Nathan

Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth, affecting the entire business arena. This coupled with the phenomenal growth of social media, has changed the very foundations of business transactions. If you are a business owner, you need to be mindful of the technological changes that are sweeping the globe, and adapt accordingly. If not, you will be left behind, as your customers start looking for alternative options. According to data published by Google, in Australia, Smartphone penetration stands at 52%; higher than both the USA and UK. Source: http://www.thinkwithgoogle.com/mobileplanet/en/ As d

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The Challenge for Businesses with Social Media and Mobile

26/08/2012 by Logan Nathan

As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications.  But how are the IT departments of companies going to cope? How can they survive? With applications, analytics, add-ons, server space all freely available, do organisations require an in house IT department? What is the future of enterprise IT? Gartner research indicates that within the next three years, almost 35% of enterprise IT expenditures will happen outside of the corporate IT structure. What does this mean?

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