Social Selling – Love it or Hate it, you Gotta LIKE it (Updated)

21/09/2015 by Logan Nathan

This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you.   Every time you view a post on social media, you probably contemplate whether you should click the LIKE button or ignore it and move on to the next. You may also have wondered what the fuss is all about.Is there really a benefit to LIKING a page or a post? Apart from satisfying one’s ego, does anybody really care?     I’ve been a serious student of Social Media for almo

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Social Media Marketing – I Want To Do It But I Can’t

17/03/2015 by Logan Nathan

Business owners and start-ups keen to promote their brands can no longer ignore the importance of social media management and the numerous benefits it can reap for them. Nonetheless, most business owners find it hard to keep up with the competition in term of their social media marketing strategy and its execution, when they attempt to do it themselves. Despite being the most powerful brand building tool today, if not managed correctly, it can bring more harm than help to your business. So how can business owners and start-ups EXECUTE this challenge? Yes, you guessed it right! I will be using the keyword EXECUTE to unveil this challenge!   Skills to Reach Out Most small business

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Social Selling: Is This The Right Way to Sell on LinkedIn and other Social Platforms?

02/05/2014 by Logan Nathan

In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up. After practicing Social Selling for over four years I have come to realise that successful social selling requires that you follow a strategic process. The o

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Are You Listening, Shouting or Collaborating with your Digital Marketing Online Audience?

11/04/2014 by Logan Nathan

By now we all accept that Social Media Channels and Smart Mobile devices have revolutionised the way businesses brand, communicate and present themselves to prospects, clients, suppliers and others important to growing a business. Now that we are using these amazing technologies to broadcast our messages, have we stopped to think about our activities online and whether we are using it to get the best outcome for our business? In my digital marketing consulting assignments, I’m often approached by business owners who complain that despite a respectable presence and active participation online, they haven’t been able to engage their audience in a manner that eventually leads to a busine

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How Will Social Selling Change your Business in 2014?

12/02/2014 by Logan Nathan

Can you believe that a month has flown past and we’re into February? By now you’ve probably shaken off the holiday mood and are back into implementing strategies to achieve your business goals. If you’ve been following my previous articles, I’m sure you want to know what’s new with social selling in 2014 and what you should do to outdo your competitors this year. In just one word here it is…building T.R.U.S.T. with your prospects and clients. Ask any salesperson and they’ll say how much harder it is to sell to a decision maker they haven’t had the opportunity of establishing a relationship with. Why? Think of it this way. How would a lady react if a man aske

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5 Social Selling Tips to Learn From a ‘Tuk Tuk’ Driver

12/11/2013 by Logan Nathan

I recently had the pleasure of visiting Sri Lanka (my place of birth) and India again. Having lived in the former, and visited the latter on a number of occasions, I am well aware of the undeniable chaos, THE HEAVY TRAFFIC! This sense of awareness (sounds mystical right), has taught me that reaching my destination on time in any of the larger cities is possible only via the three-wheel taxi fondly known as the ‘tuk tuk’. Also known as trishaws or three-wheelers, these little vehicles are a common sight in every country in South Asia. What’s my experience in ‘tuk tuks’ got to do with social selling? Before we delve into the crux of this blog post, let’s identify the 5 s

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LinkedIn in Australia – An Infographic

11/02/2013 by Logan Nathan

Click below image for the full infographic.     Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium. With LinkedIn set to pass 4 million members in the very near future, Australia accounts for 2% of the platform’s global membership.  Given Australia’s relatively small population, this figure is significant considering it represents 35% of the workforce. With approximately one out of three employees present o

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How Pinterest Changed Social Media Marketing in 2012

17/12/2012 by Logan Nathan

The name Pinterest first started making rounds in May 2011. But it wasn’t until the latter part of 2011 and early 2012, that it really started making headlines. Today, Pinterest is the hottest social media platform in town. Initially pegged as a social media site for bored housewives and women, the platform has now become one of the top referral marketing sites for businesses. Source: – http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/ As shown in the diagram above, Pinterest is the 3rd most popular social media platform at the moment. The reason for its popularity is because of its ability to combine visual information with commerci

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The Major Changes to Social Media Platforms LinkedIn and Google Plus in 2012

10/12/2012 by Logan Nathan

Last week we looked at the changes that were rolled out by the big two social media platforms – Facebook and Twitter. This week let’s look at what 2012 had in store for LinkedIn and Google Plus users.   LinkedIn Changes in 2012 Early 2012, the LinkedIn-Twitter partnership came to an end. Auto feeds from Twitter into a LinkedIn status update were stopped. LinkedIn Company pages went through a major revamp throughout the year. The look and feel of LinkedIn Company Pages went have changes dramatically. The company page now includes a large cover page with tabs to enter specific information. The whole theme is much more visual than ever before. Companies can now send st

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The Major Changes to Social Media Platforms Facebook and Twitter in 2012

03/12/2012 by Logan Nathan

The year 2012 has been one of major milestones for social media platforms – Facebook and Twitter. Facebook reached the 1 billion user mark and Twitter reached the 500 million users milestone. Furthermore, Facebook also went public and acquired Instagram. So let’s take a look at the some of the key changes in Facebook and Twitter this year. The Major Changes to Facebook in 2012 After the timeline announcement in 2011, Facebook timeline was rolled out to all accounts with a mandatory upgrade. Facebook Chat becomes even more user friendly with icons and links to friends accounts from within the chat window. Over the course of the year, Facebook also launched a desktop chat app

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